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ÀÌ Ã¥Àº Àü¹® µðÀÚÀÌ³Ê ¶Ç´Â ¿¹¼ú°¡·Î ¼ºÀåÇÏ´Â µ¥ ÇÊ¿äÇÑ ´É·ÂÀ» ÇÔ¾çÇÒ ¼ö ÀÖµµ·Ï °¡Ä¡ ÀÖ´Â µðÀÚÀÎ ±³À° ÇнÀ ÄÜÅÙÃ÷ÀÎ ±âº»ÀûÀÎ ½Ã°¢ À̷аú °³³ä, ±â¹ý, ÇʼöÀûÀÎ ½Ã°¢ ¾ð¾î¸¦ ü°èÀûÀ¸·Î ´Ù·ç°í ÀÖ´Ù.
This book systematically covers funda-mental visual theories, concepts, techniques, and essential visual language, which are valuable design education learning contents, so that learners can develop the skills necessary to grow as professional designers and artists.
ÀÌ Ã¥Àº Ã¥ÀÓ°¨ ÀÖ´Â µðÀÚÀ̳ʿ¡°Ô ÇÊ¿äÇÑ ½ÃÁö°¢ ´É·ÂÀ» Çâ»ó½Ãų ¼ö ÀÖµµ·Ï ½Ã°¢ Ä¿¹Â´ÏÄÉÀ̼ÇÀ» °øºÎÇÏ´Â ¹æ¹ýÀ» ¼³¸íÇÏ°í, µðÀÚÀÎ ¿¹Á¦¸¦ ÅëÇØ ½Ã°¢ Ä¿¹Â´ÏÄÉÀÌ¼Ç ÀÌ·ÐÀ» ½±°Ô ÀÌÇØÇÒ ¼ö ÀÖµµ·Ï Çϸç, ÀÚ°¡ ÇнÀÀ» À§ÇÑ ´Ù¾çÇÑ ÇнÀ°úÁ¦¸¦ Á¦°øÇÕ´Ï´Ù.
This book explains how to study visual communication so responsible designers can improve their visual perception skills. It makes it easy to understand visual communication theory through design examples and provides various learning tasks for self-study.
ÀÌ Ã¥¿¡¼ ´Ù·ç´Â Áß¿äÇÑ ³»¿ë
- ½Ã°¢ Ä¿¹Â´ÏÄÉÀÌ¼Ç µðÀÚÀÎÀÇ ÀÌÇØ
- ½Ã°¢Àû ¿ä¼Ò¿Í Ư¼º ºÐ¼®
- °Ô½´Å»Æ®¸¦ È°¿ëÇÑ µðÀÚÀÎ ¹æ¹ý
- Ä÷¯¿Í À̹ÌÁö¸¦ ÅëÇÑ Ä¿¹Â´ÏÄÉÀ̼Ç
- µðÀÚÀο¡ °ø°£°ú ½Ã°£ÀÌ ¹ÌÄ¡´Â ¿µÇâ
Important topics covered in this book
- Understanding Visual Communication Design
- Analysis of visual elements and characteristics
- Design method using Gestalt
- Communication through color and image
- The influence of space and time on design
¸ñÂ÷
¸Ó¸®±Û Introduction
½Ã°¢ Ä¿¹Â´ÏÄÉÀÌ¼Ç Visual Communication
±âº» ½Ã°¢ ±¸¼º¿ä¼Ò Basic Visual Components
±âº» ½Ã°¢Àû Ư¼º Basic Visual Characteristics
½Ã°¢Àû »óÈ£ÀÛ¿ë Visual Interaction
°Ô½´Å»Æ®ÀÇ 4°¡Áö Ãø¸é The Four Aspects of Gestalt
Àü°æ°ú ¹è°æÀÇ °ü°è Figure-Ground Relationship
ÇÁ·¡±×³ÂêÀÇ ¹ýÄ¢ Law of Prägnanz
Ä÷¯ ±¸Á¶ Color Structure
À̹ÌÁö ±¸Á¶ Image Structure
°ø°£ ±¸Á¶ Spatial Structure
½Ã°£ÀÇ °³³ä Concept of Time
ÇнÀ°úÁ¦ Learning Exercises
ºÎ·Ï Appendices
ã¾Æº¸±â, Âü°í¹®Çå, ÀÚ·áÁ¦°øÀÚ Index, References, Contributors
º»¹®Áß¿¡¼
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