추가 적립 안내

이 책은 2018년 6월에 발간된 『사장이 직접 알려주는 영업 마케팅』의 영문판이다. ‘직장 생활 백서’로서, 업무 전략, 대인 관계 전략, 마케팅과 영업 전략으로 상세히 카테고리를 나누어 저술되었다.

Successful Mentorship from a CEO

이 책은 2018년 6월에 발간된 『사장이 직접 알려주는 영업 마케팅』의 영문판이다.

우리는 모두 성공을 원한다. 하지만 구체적으로 어떻게 성공을 이룰 것인가에 대답을 명확히 가진 사람은 드물다. 막연하게, ‘열심히 하면 되겠지’라고 생각하면서 쳇바퀴 돌듯 똑같은 루트를 밟고 있지는 않은가? 물론 여러 자기계발서에서 성공의 방법이 제시되어 왔지만 아마 한 가지는 공통적으로 같을 것이다. 바로 성공에 ‘요행은 없다’는 것.

또 하나의 공통점은 성공한 사람 모두가 ‘어떻게 하면 성공할 것인가’에 대해 치열하게 탐구했다는 것이다. 노력도 중요하지만 ‘어떻게’ 노력할 것인가는 더 중요하다. 시험공부를 할 때도 자신의 성적과 상황에 맞춰 효율적으로 시간표를 짜고 과목별 전략을 세워야 하듯이, 추상적인 ‘성공’을 이루어내기 위해서는 더욱 ‘구체적인’ 전략이 필요하다.

이 책은 그러한 치열한 고민을 거듭하여 성공을 이룬 저자의 ‘맞춤 참고서’라고 할 수 있다. 야근을 피하고 싶은가? 자기 계발은 어떻게 해야 하는가? 지루한 회의는 어떻게 탈바꿈할 수 있는가? 이직과 퇴직은 언제 선택하는가? 비전은 어떻게 달성하나? 영업과 마케팅의 특질은 무엇이고 어떻게 접근해야 하는가? 등등 ‘작장 생활 백서’로서, 업무 전략, 대인 관계 전략, 마케팅과 영업 전략으로 상세히 카테고리를 나누어 저술된, 저자가 흘린 땀과 수고만큼의 값어치가 있는 정보, 바로 ‘성공의 습관’이 들어있는 알짜배기 책이다.

평소 직장 생활을 하면서 애매했던 부분, 도움이 필요했거나 궁금했던 부분이 있었지만 대답을 얻지 못했던 사람이라면, 저자의 바람대로 이 책을 통해 조금이나마 그 답답함을 해소할 수 있을 것이다. 특히 저자가 활동하는 의료기기업계에서 일하거나 관심이 있는 사람에게는 좀 더 유익한 보너스 정보가 추가되어 있다.

● Acknowledgements 4

Part 1
Task Handling Strategy

Smart Time Management 12
Work before the Work 18
Finding Work Life Balance 24
Preparing Project Proposal 29
Importance of New Ideas 34
Self-Development at Work 40
The Real Reason for Anger 44
Key Differences Between a Manager and a Team Member 51
Effective Meeting Method 56
Achieving the Vision 62
Guide to International Business Trip 67
Flawless Inventory 73
Smart Goal Planning 77
Predicting Results with Closing 86
When to Search for a New Job 90
Daily Resolution for a Joyful Day 95

Part 2
Relationship Strategy

Different Leaders 102
Leadership Qualities 109
Company Event with Uppers Management 113
Conflict Resolution 118
Growing through Interaction 122
Key to Hiring 125
Responsibilities of New Manager 129
Danger of Blind Trust 135
Business Etiquette 140
Company Culture and Values 144

Part 3
Marketing and Sales Strategy

First Role of Marketing Team 152
Second Role of Marketing Team 157
Establishing Market Price 162
Definition of Sales 168
Essentials of Sales and Marketing 174
Preparing of Successful Sales 178
Importance of Managing Team 189
Medical Sales vs. Pharmaceutical Sales 194
Running Your Own Start Up 199
Effective Claim Handling 207
Medical Representative’s Philosophy 211


● Epilogue 216

● Publisher’s Epilogue 222

Acknowledgments

I wrote this book to inspire and mentor those navigating through the sales and marketing division of the world of the medical device. We sometimes find ourselves in the stage where we are stalled out, lost and in need of a professional and personal mentor. This book will offer a solution to them.

The Korean version of this book was published last year. Since then, I have accrued three groups of readership.

The first group consists of those who struggle to read and only skimmed the book.
The second group includes CEOs of other companies. They read this book multiple times and provided it to their employees.
The third and final group is those who I intended to address-entry-level employees, passionate employees who are seeking mentors, and overseas employees.

I saw a need for an English version for the English speaking, foreign employees who wanted to learn from this book. I, too, think that the purpose of publishing this piece is not for revenue but education. My wish is that this work becomes a guidance manual for the readers.

One of the oversea employees has read this book multiple times and has actively practiced the lessons. It is rewarding to know that I have influenced even just one employee.

The English version started serendipitously. During a dinner with the American branch employees, I was discussing the contents of the book. Playfully, I asked one of the employees if having an English version of the book would be helpful for the employees of international branches and people in the medical device field. She eagerly agreed and got to work right away on the new version.

[출간후기]
Publisher’s Epilogue

There is a famous saying that success depends not on the speed but the direction at which you move through life. I believe that this quote addresses worries about the workforce of this contemporary society. One may wonder, “how do you find the direction?” What are the secrets of successful people? Can I learn those secrets?

This book is a compilation of successful habits that the author has learned in his career. I would even say that this book is a manual of lessons for entry-level, junior manager, and even executives. It offers tips from the expert on medical device sales, as well as fundamental knowledge for any employee.
As you read through the sincere yet passionate advice from the author on work strategy to a personal relationship, you will start to gain an overview of the direction of your path. The vital key to success includes extreme self-discipline and a genuine passion for work.

In a hectic, fast-paced world, I hope that this book will help you navigate on the path towards success. May this book become a mentor for the workplace and a companion for the journey through a professional career. Do not lose courage and walk confidently with an armor of knowledge found in this book.

Above all, let this bring you a burst of positive energy and cast away all your stress.




I want to acknowledge her work, time, and effort. Third-party translation services may have been an excellent alternate option but would have lacked a depth of understanding that she gained while working as sales for the medical device industry.

During the process of translation, I revisited this book and saw a few points that I wanted to revise. In the one year since the Korean version of this work, my perspective and vision have evolved. However, I still believe that many will benefit from the basics of marketing and sales in this book, and my path to success will inspire and encourage novice journeyer.

I sincerely hope that this book will drive readers to change their lives, improve and build better careers.