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ÇöÀç ±¹³»±â¾÷ÀÇ ¼¼°èÀû À§»óÀÌ ±Þ»ó½ÂÇÏ¸é¼ ¿Ü±¹ÀÇ ´ëÇб³¼ö³ª °æ¿µÀÚµéÀº ±¹³»±â¾÷¿¡ ´ëÇÏ¿© ¸Å¿ì ³ôÀº °ü½ÉÀ» º¸ÀÌ°í ÀÖ´Ù. ÀÌ·¯ÇÑ ¸Æ¶ô¿¡¼, ¡®°æ¿µ»ç·Ê ½Ã¸®ÁÀÇ ÀϺΠ»ç·Ê´Â ¿µ¾î·Î °³¹ßµÇ¾î, ¿Ü±¹ÀÇ ´ëÇаú ±â¾÷¿¡ ±¹³»±â¾÷ »ç·Ê¸¦ ¼Ò°³ÇÏ·Á´Â ¸ñÀû ¶ÇÇÑ °®°í ÀÖ´Ù.
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Case 1 Analysis on VoIP Service : Korea Telecom Industry
1. Introduction¡¦11
2. Korea Telecom¡¦12
1) Market Trend¡¦12
2) Responding VoIP¡¦15
3) Merger with KTF¡¦16
3. Voice over IP¡¦17
1) Value Chain for VoIP service¡¦17
2) Technology¡¦17
3) Mobile VoIP Service¡¦22
4. Legal issues¡¦23
1) Emergency calls¡¦24
2) VoIP Number Portability¡¦24
3) Classification¡¦25
4) Network rental fee¡¦26
5) Security concerns¡¦26
5. Competition¡¦28
1) Common carriers¡¦30
2) Special category telecommunications operators¡¦33
3) Korea Cable Telecom¡¦35
Case 2 Organizational Innovation at LG CNS
1. Company Overview¡¦40
2. Top-down Innovation¡¦43
3. Innovation Academy¡¦45
4. Effort System¡¦47
5. New Accounting Process and Financial Reform¡¦49
6. Conflict, Resolution, and Moving Forward¡¦51
Appendix¡¦52
Case 3 Samsung, the Innovator in the Global Mobile Handset Market
1. Samsung Mobile's Start-up & Take-off¡¦57
1) From a Domestic Player to a Global Player¡¦57
2) Solidifying Its Status as a Global Leader¡¦62
2. The Success of Samsung Mobile-Latecomer's Catching-up Strategy¡¦67
1) Establishment of the CDMA Standard¡¦67
2) Leading Digital Convergence¡¦68
3) Premium Brand Positioning¡¦69
4) Mass Customization¡¦70
5) Test Market Advantage¡¦71
3. Core Competencies & Unique Systems of the Company¡¦71
4. Recent Market Trends and Future Tasks¡¦80
1) From a Tech Era to a Marketing Era - Advent of CEO Ji-Sung Choi¡¦82
5. Conclusion¡¦84
References¡¦86
Case 4 The SPC Group : Bakery King
1. Introduction¡¦90
2. About SPC Group¡¦92
1) Affiliated company¡¦92
2) Finance¡¦95
3. Foundation-1990's¡¦95
1) Birth of Shany¡¦95
2) Diversification of Samlip¡¦96
3) New Business¡¦97
4. 1990's - 2003's¡¦98
1) Overseas expansion and the change to nobility(1990-1997)¡¦98
2) Samlip's troubled period, based on excessive business expansions¡¦100
3) Overcoming a crisis(1998-2003)¡¦101
5. After 2004¡¦103
1) Reinforcement of internal abilities¡¦103
2) Overseas extensions¡¦103
6. The evolution to a Service Provider¡¦105
7. Conclusion¡¦107
References¡¦110
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