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CHAPTER. 1 UNDERSTANDING SPORT INDUSTRY AND SPORT MARKET IN ASIA
CHAPTER. 2 4Ps OF SPORT MARKETING
CHAPTER. 3 ENVIRONMENT OF THE SPORT MARKET
CHAPTER. 4 SPORTS MARKET SEGMENTATION AND TARGETING PROCESS
CHAPTER. 5 CURRENT AND FUTURE DEVELOPMENT IN SPORT TOURISM IN JAPAN
CHAPTER. 6 SPORT SPONSORSHIP
CHAPTER. 7 LICENSING IN SPORT
CHAPTER. 8 SPORT CONSUMER BEHAVIOR
CHAPTER. 9 SPORTS AND THE MEDIA: A CONSTANTLY EVOLVING RELATIONSHIP
CHAPTER. 10 SPROT EVENT AND LEGACY MANAGEMENT
CHAPTER. 11 SPORTS RETAILING
CHAPTER. 12 STRATEGIC PLANNING IN SPORTS MARKETING
CHAPTER. 13 SPORT MANAGEMENT PRACTICES IN THE MEGA SPORTING EVENTS:
THE ASIAN GAMES AND THE OLYMPIC GAMES
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