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◇ Tripful is always with you

We aspire for the unexpected delights you experience during your journey to etch themselves into your life, becoming a wellspring of inspiration. Let Tripful, the travel book that accompanies you every step of the way, infuse your everyday life with the joy of exploration.
In the sea of travel-related media and books, it's challenging to find a definitive answer to what travel truly means. Each person holds a unique perspective and motivation when it comes to exploring the world. However, one common thread remains: the existence of the profound emotions that arise before and when thinking about a trip. The ‘exhilaration’, ‘delight’, and the subsequent ‘inspiration’ that permeates everyday life after experiencing travel.
Tripful, the travel book brand by EASY&BOOKS, rather than providing a single answer to travel, presents diverse avenues to discover the sheer "joy of travel." Everyone embarks on their journeys in different ways. Yet, we aim to share the vibrant and enriching moments we've encountered - the moments that brim with excitement and pure enjoyment - through our own experiences.

* Tripful = Trip + Full
The title 〈Tripful〉 is a compound word created by combining ‘trip’ and the suffix ‘-ful’ meaning full.

◇ 〈Tripful〉’s unique curation, breaking away from the cliched methods found in existing travel guidebooks

It is out of the format of the existing guidebook that focuses on simply introducing things to see, eat, and places to sleep, by shedding light on ‘how’ and ‘why’ rather than ‘what’. This guidebook reflects the current travel trends, which are seen through the eyes of real travelers and interpret and feel the charm of the place in various ways.
What we suggest in this guidebook is different. This guidebook does not simply give you a list of places to visit, but tells you how to enjoy each spot and the story behind it. And it explains why you should try the restaurant that is famous enough to eat in line, and introduces shops that provide a glimpse into the lifestyle of locals rather than simply shopping for trendy items.
〈Tripful〉's unique curation, which is completed with text, design, and images edited to reveal the charm and merits of each item, rather than a boring and repetitive list of photos and text, focuses more on travelers and destinations, and maximizes the depth of travel.

◇ A lightweight, trendy travel book that a local may carry

〈Tripful〉 is a light, thin and sensibly designed travel book. The compact size of about 130 pages allows you to lightly carry it with you wherever you travel. Through the cover, we wanted to convey a beautiful image that would make you want to own the photo, even though it is a scene captured in the daily life of the travel destination. 〈Tripful〉 guides you to experience the life of a local while enjoying your trip, not just sightseeing as a stranger in a new place.

A trip to Seoul with BT21

Witness the delightful convergence of globally adored IPX (formerly LINE FRIENDS) characters, BT21, with the captivating realms of Tripful Seoul.
Seoul, a creative city of various forms of life and culture. Explore with the BT21 characters not only the splendid city, but also the spaces that show Seoul's yesterday and today, where you can look into tradition and the past. For 〈BT21 Tripful Seoul〉, the dedicated editorial team of EASY&BOOKS has personally curated and meticulously chosen spaces that exude the captivating charm of Seoul. With this guidebook, which views each space from various perspectives and meets various people, we hope that the unfamiliarity of each moment of your trip will lead to pleasure.


Publisher's Note

Traveling in Seoul with BT21!
A trip to Seoul with the global popular character IP of IPX (formerly LINE FRIENDS), ‘BT21’. Places where the past and present coexist in Seoul, trendy spaces, and interesting culture and must-try restaurants that can only be experienced in Seoul. All the travel information from Seoul to sights, cuisine, and shopping spots is included in this one guidebook.

Places you can only find in Seoul
Seoul, where modern urban spaces and historical sites coexist harmoniously. From Mullae and Eulji, spaces with memories of the 1960s and 1970s, to palaces with the history of Joseon, there are places with the past and history all over the city. Take a time trip to the past in the present of Seoul through 〈BT21 Tripful Seoul〉.

Suggested tours tailored to your taste to travel Seoul in the best possible way!
Seoul is a travel destination that can satisfy both men and women of all ages, whether it be a gourmet trip, a walking tour, or a spiritual healing trip. From food to captivating cafes and complex cultural spaces, 〈BT21 Tripful Seoul〉 helps travelers design a tour tailored to their taste so that they can experience the Seoul they want. Please plan your trip to Seoul according to your own taste

PREVIEW : ABOUT SEOUL
008 NEW NORMAL, SEOUL
014 PERSONAL BRANDING OF SEOULITES
016 WHERE YOU’RE GOING

SPECIAL PLACES
020 MULLAE-DONG & EULJI-RO
URBAN REGENERATION SPACES WITH LONG MEMORIES: MULLAE-DONG & EULJIRO
026 GYEONGBOKGUNG PALACE & SEOCHON & BUKCHON & SAMCHEONG-DONG
JOURNEY THROUGH TIME: GYEONGBOKGUNG PALACE & SEOCHON & BUKCHON & SAMCHEONG-DONG

SPOTS TO GO
036 JONGNO & GWANGHWAMUN & IKSEON-DONG & INSA-DONG
A PAGE IN HISTORY: JONGNO & GWANGHWAMUN & IKSEON-DONG & INSA-DONG
042 DONGDAEMUN & CITY HALL & SEOUL STATION & MYEONG-DONG & NAMSAN & NAMDAEMUN
CONTRASTING CHARMS OF SEOUL : DONGDAEMUN & CITY HALL & SEOUL STATION & MYEONG-DONG & NAMSAN & NAMDAEMUN
048 YONGSAN & ITAEWON
DISCOVERING SEOUL'S HIDDEN GEMS: YONGSAN & ITAEWON


052 YEOUIDO
HOT PLACES IN THE FOREST OF TOWERING BUILDINGS: YEOUIDO
054 HONGDAE & HAPJEONG & YEONNAM & YEONHUI & MANGWON & SANGAM
ORIGIN OF THE TREND: HONGDAE & HAPJEONG & YEONNAM & YEONHUI & MANGWON & SANGAM
064 CHEONGDAM & APGUJEONG & SINSA
ART AND CULTURE IN SEOUL'S TOWERING STRUCTURES : CHEONGDAM & APGUJEONG & SINSA
070 SAMSEONG & JAMSIL & BANPO & GANGNAM
DIVERSE CULTURAL ENCLAVES: SAMSEONG & JAMSIL & BANPO & GANGNAM
076 SEONGSU
WHERE CREATORS' EYES STAYED: SEONGSU
080 VIBRANT COLLEGE CLUSTER
VIBRANT COLLEGE CLUSTERS: SINCHON & KONKUK UNIVERSITY & SEOUL NATIONAL UNIVERSITY & KOREA UNIVERSITY & DAEHANGNO

EAT UP
086 POPULAR RESTAURANT
RESTAURANTS WORTH WAITING IN THEIR LONG LINES
090 24-HOUR HOTSPOT RESTAURANTS THAT NEVER SLEEP
24-HOUR HOTSPOT RESTAURANTS THAT NEVER SLEEP
092 NOODLES
EXPLORING BEYOND JJAPAGURI
096 INTERNATIONAL CUISINE
THE WORLD IN SEOUL: A CITY WHERE YOU CAN TASTE WORLD CUISINES
100 MICHELIN
A SELECTION OF STARS: MICHELIN STARS
102 VEGETARIAN DELIGHTS FOR TASTE AND HEALTH
VEGETARIAN DELIGHTS FOR TASTE AND HEALTH
104 [SPECIAL] TTEOKBOKKI
WHEAT TTEOK, OR RICE TTEOK? ANYTHING IS OK FOR TTEOKBOKKI
106 COFFEE
ICED AMERICANO: THE ULTIMATE CHILL!
108 K-DESSERTS
K-DESSERTS THAT COMBINE TRADITION AND MODERN TASTE
110 [SPECIAL] EDITOR’S PICK
EDITOR'S GASTRONOMIC GEMS: AN EXQUISITELY SUBJECTIVE RESTAURANT SELECTION

112 BAR
A NIGHT IN SEOUL THAT WILL ENCHANT YOU: BARS
114 MAKGEOLLI BAR
MAKGEOLLI BARS WITH SEOUL NIGHT

ACTIVITY
118 HANGANG RIVER
UNLOCKING THE BEST OF THE HAN RIVER EXPERIENCE
120 HIKING
ANOTHER SEOUL TO DISCOVER ON THE WAY UP

LIFE STYLE
124 COMPLEX CULTURAL SPACE
A COLLECTION OF TASTES: COMPLEX CULTURAL SPACES

PLACES TO STAY
128 HANOK STAY
HANOK STAY: EUNPYEONG HANOK VILLAGE IN SEOUL

PLAN YOUR TRIP
130 FESTIVAL
131 TRANSPORTATION

MAP
132 MAPS