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Advance Praise for Beyond Disruption:

"Chan Kim and Renee Mauborgne have done it again. Their first book, Blue Ocean Strategy, is a landmark in the field of strategy, beloved by business leaders worldwide. Now, Beyond Disruption presents new research for innovating and seizing growth opportunities without the social and human costs that often come with disruption and the displacement of jobs, people, companies, and industries. Nondisruptive creation is a pathbreaking new concept that shows leaders and innovators how business can be a force for good. This book will become a business classic." ― Jake Cohen, Senior Associate Dean at the MIT Sloan School of Management

"Few books are fascinating and theoretically important. Beyond Disruption is. Introducing a big new idea―Nondisruptive Creation―Chan Kim and Renee Mauborgne once again have written an agenda-setting book. Reflecting their deep insight and decades of research, Beyond Disruption offers evidence that economies, industries, and companies can grow without leaving a wake of destruction in their path. A must-read for executives, policy makers and students alike." ― Craig Hatkoff, Co-founder of the Tribeca Film Festival, Co-founder of the Disruptor Awards

"Clay Christensen's seminal book, The Innovator's Dilemma, identifies the complacency of many major companies, too entrenched in their successful existing business models, that got disrupted from the low end by startup innovators who ate their lunch! Now, Chan Kim & Renee Mauborgne take the contrasting view and brilliantly state the case for nondisruptive creation focusing not on existing businesses, but the opportunities presented by solving a brand new set of challenges whether it be space, climate change, or multiple areas not addressed by existing industries. The book offers an enlightened strategy for addressing the unmet needs of the 21st century which will lead imaginative thinkers to approach business with a whole new perspective." ― Alan Patricof, Founder and Chairman of Primetime Partners, Chairman Emeritus of Greycroft LLC and Founder of Apax Partners

"If you think disruption is important for our business and economy, you must read this book. Beyond Disruption by Chan Kim and Renee Mauborgne tells the missing half of the story that complements disruption. It offers an alternative approach to market-creating innovation through which economic growth can be achieved without destroying existing companies or jobs. It shows how innovation, growth, and society can move in lockstep. Beyond Disruption will be the innovation playbook for decades to come." ― Warren Tuttle, a board member of the United States Intellectual Property Alliance

"What Africa needs is a new generation of visionary leaders who understand innovation and how to transform the continent into a twenty-first century economic juggernaut. Beyond Disruption will serve as a blueprint and an indispensable tool for the next one hundred Mandela's who can integrate our many cultures and rich traditions with the challenges and opportunities of modernity." ― Ndaba Mandela, Founder of the Mandela Institute for Humanity, author of Going to the Mountain: Life Lessons from My Grandfather, Nelson Mandela

"Chan Kim and Renee Mauborgne have tapped into a new global zeitgeist, reflecting a cultural moment as people around the world are searching for a new approach where economic and social good can move in lockstep. Reflecting their deep insight and decades of research, Beyond Disruption offers proof that economies, industries, and companies can grow, without leaving a wake of destruction in their path." ― Elcin Barker Ergun, Chief Executive Officer of Menarini Group, a Top 50 Global Pharma Company

"Beyond Disruption speaks to a whole new generation of leaders and innovators who believe that business can be a force for good. At last, a book that gives us the tools for creating economic and social value at the same time, lifting up societies through new jobs and game-changing growth opportunities for all. Introducing a big new idea―Nondisruptive Creation―Chan Kim and Renee Mauborgne once again have written an agenda-setting book." ― Heung Soo Kim, Executive Vice President and Head of the Global Strategy Office of Hyundai Motor Group

Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renee Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.

Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive―displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth?

With three decades of research, the #1 global bestselling authors of Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne, reveal another way to innovate and grow. Just as Blue Ocean Strategy redefined the essence of strategy as creating not competing, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt.

Kim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows:

Why nondisruptive creation matters to all of us and why it is likely to become even more important in the future
How it complements disruption and how you can identify and execute on nondisruptive opportunities
How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society
A practical guide for driving innovation and growth, the rich research behind the book, coupled with its frame-breaking message, make it the must-read book for the next generation of innovators.