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▶ 이 책은 한국해양수산개발원의 동북아 전자상거래 해상운송 전환수요 분석을 다룬 정부간행물입니다.

요약

제1장 서론 1
제1절 연구의 배경 및 필요성 ···········································································1
1. 연구의 배경 ······························································································1
2. 연구의 필요성 ···························································································3
제2절 연구의 목적 ···························································································4
제3절 연구의 내용 및 방법 ··············································································5
1. 주요 연구 내용 ··························································································5
2. 연구 범위 및 수행 방법 ·············································································5

제2장 한·중·일 국제 전자상거래 시장 현황 7
제1절 한국의 시장규모 및 주요 품목 ·······························································7
1. 일반 현황 ··································································································7
2. 對중 국제 전자상거래 현황 ······································································10
3. 對일 국제 전자상거래 현황 ······································································12
제2절 중국의 시장규모 및 주요 품목 ·····························································14
제3절 일본의 시장규모 및 주요 품목 ·····························································18

제3장 한·중·일 국제 전자상거래 물류배송 유형 분석 20
제1절 한ㆍ중ㆍ일 국제 전자상거래 통관제도 현황 ·······································21
1. 한국의 국제 전자상거래 통관제도 ····························································21
2. 중국의 국제 전자상거래 통관제도 ····························································27
3. 일본의 국제 전자상거래 통관제도 ····························································30
제2절 한-중 물류배송 유형 ···········································································35
1. 대중 국제 전자상거래 수출 물류 유형 ······················································35
2. 한중 전자상거래 해상배송 추진 현황 ·······················································39
제3절 한-일 물류배송 유형 ···········································································43
1. 대일 국제 전자상거래 수출 물류 유형 ······················································43
2. 한일 전자상거래 해상배송 추진 현황 ·······················································43
제4절 글로벌 전자상거래 기업의 비즈니스 모델 ············································46
1. 아마존의 비즈니스 모델 ··········································································46
2. 알리바바의 비즈니스 모델 ·······································································48
제5절 소결 ····································································································51

제4장 우리나라 국제 전자상거래 해상운송 전환수요 추정 53
제1절 해상운송 전환수요 추정 방법 ······························································53
제2절 국제 전자상거래 시장규모 추정방법 ····················································54
제3절 한-중, 한-일 전자상거래 규모 전망 ····················································57
1. 한-중, 한-일 전자상거래 시계열 자료 검토 ·············································57
2. 한-중, 한-일 전자상거래 시장 규모와 경제지표와의 상관관계 검토 ·········61
3. 한-중, 한-일 전자상거래 규모 전망 ························································66
4. 한-중, 한-일 전자상거래 운송 수단 검토 ·················································76
제4절 해상운송 전환비율 및 수요 추정 ··························································79
1. 해상운송 전환수요 추정 방법 ··································································79
2. 설문조사를 통한 전환비율 추정 ·······························································82
3. Sea & Air 복합운송 ···············································································92
4. 수요 추정 ·······························································································95
제5절 사례연구 ·····························································································98
1. 전자상거래와 버블 ··················································································98
2. 인도네시아 ··························································································100
제6절 소결 ·································································································107

제5장 한-중, 한-일 국제 전자상거래와 연계한 항만 활성화 방안 108
제1절 해운 전환수요에 따른 위한 항만의 역할 가능성 분석 ·························108
제2절 해운 전환물량 증대를 위한 항만의 대응방안 ·····································110
1. 글로벌 전자상거래 물류 거점 조성 ························································110
2. 한-중, 한-일, 한-러 페리노선 확대 ······················································111
3. 제도 개선 및 지원 ·················································································113
제3절 소결 ·································································································115

제6장 결론 및 정책제언 116
제1절 요약 및 결론 ·····················································································116
1. 한중일 삼국간의 전자상거래 시장의 성장세 ···········································116
2. 항공운송에서 해상운송으로의 수요 전환 가능성 ····································116
3. 전환비율 추정 ······················································································117
4. 인도네시아 전자상거래 사례 연구 ·························································118
5. 항만 활성화 방안 ··················································································118
제2절 정책제언 ···························································································120
1. 법제도 개선 ··························································································121
2. 인프라(물류 풀필먼트 센터) 구축 ··························································126
3. 전자상거래 기업 육성 및 전문 인력 양성 ···············································128

참고문헌 130

부록 134