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▶ 이 책은 한국청소년정책연구원의 아동 청소년을 위한 기업의 사회공헌활동 활성화 방안 연구를 다룬 정부간행물입니다.

Ⅰ. 서 론 ············································································································1
1. 연구의 필요성과 목적 ···················································································3
2. 연구추진절차 ·································································································6
3. 연구내용 ········································································································8
1) 기업의 사회공헌활동, 아동?청소년 NPO 기관, 파트너십에 대한
문헌고찰 ··································································································8
2) 기업의 사회공헌활동과 아동?청소년 NPO 기관, 협력사업 핵심사항
분석 ···········································································································8
3) 아동?청소년 분야에서 기업의 사회공헌활동의 활성화 방안 ················8
4. 연구방법 ········································································································9
1) 문헌연구 ····································································································9
2) 전문가 자문 ·······························································································9
3) 현장 사례조사 및 초점집단면담(FGI) ···················································10
4) 설문조사 ··································································································12
5) CSR 포럼개최 및 정책연구실무협의회 ·················································14
6) NYPI 블루노트 이슈&정책 리포트 발간 ··············································14

Ⅱ. 이론적 배경 ·································································································15
1. 기업의 사회공헌활동과 파트너십의 개념과 현황 ·······································17
1) 기업의 사회공헌활동의 개념과 동향 ·····················································17
2) 기업의 사회공헌활동의 현황 분석 ·························································23
3) 시사점 ······································································································30
2. 아동?청소년 NPO 기관의 현황과 이해 ······················································32
1) 아동?청소년 NPO 기관의 현황 ·····························································34
2) 아동?청소년 NPO 매개지원기관의 현황 ···············································35
3) 시사점 ······································································································38
3. 아동?청소년을 위한 CSR 파트너십의 개념과 해외사례 ····························40
1) CSR 파트너십의 개념과 유형 ································································40
2) 기업-NGO-정부 협력모델 ··································································42
3) 해외사례 분석 : 아동?청소년을 위한 CSR 파트너십 ··························44
4) 시사점 ······································································································50
4. 선행연구와 본 연구의 차이점 ·····································································54

Ⅲ. 질적 조사 결과분석 및 시사점 ·································································59
1. 현장 사례조사 및 FGI 조사 개요 ·······························································61
1) 사례연구의 의미 ·····················································································61
2) 사례조사 방법 ·························································································62
2. 기업의 사회공헌활동과 아동?청소년 NPO 기관의 협력사업 사례분석 ·····64
1) 기업/기업재단 사례분석 ·········································································64
2) 아동?청소년 NPO 기관/재단 사례분석 ·················································74
3. 시사점 ··········································································································85
1) 기업과 기관의 상시적 교류의 장 생성 ·················································85
2) 기업의 경영목표와 사회공헌 비전에 적합한 프로그램 제안 ···············86
3) 파트너십 가운데 기업과 기관 간 의사소통 강화 ·································86
4) 사회공헌활동의 성과에 대한 관심사 조율 ············································87
5) 사회공헌활동 친화적인 조직문화 형성 ··················································88
6) 기업의 사회공헌활동에 대한 사회적 인정 분위기 마련 ·······················89
7) 기업-아동?청소년 NPO 기관의 동반성장을 위한 핵심사항 교육필요 89

Ⅳ. 설문조사 결과분석 및 시사점 ···································································91
1. 조사개요 및 분석방법 ·················································································93
1) 조사목적 및 조사대상 ············································································93
2) 설문지 개발과정 ·····················································································95
3) 설문지 영역별 문항구성 ·········································································96
2. 설문조사 결과분석 ······················································································98
1) 설문 응답자의 일반적 특성 ···································································98
2) 기업의 아동청소년 NPO 기관에 대한 인지도 ····································101
3) 기업의 아동청소년 CSR 사업 매개지원기관 인지도 ··························103
4) 기업이 연계사업 파트너로 NPO 기관 선정기준 ································110
5) 기업-NPO CSR 파트너십 사업이 어려운 이유 ·······························116
6) 청소년수련관과 문화의집 ···································································122
3. 시사점 ········································································································135

Ⅴ. 정책방안 : 기업-청소년 NPO-정부의 사회공헌활동 파트너십 구축 ······149
1. 파트너십 모형 개요 ·················································································151
1) 아동?청소년을 위한 CSR 파트너십 모형 개발 ··································151
2) 파트너십 모형 핵심사항 : 상호 양성자 & 촉진자 ····························154
2. 정책방안 : 아동?청소년을 위한 CSR 파트너십 구축 ·····························157
1) 문제현상 및 원인 : 정책과제 도출근거 ··············································157
2) 정책영역 1 : 파트너십 역량강화 ······················································162
3) 정책영역 2 : 전문가집단 양성 ····························································166
4) 정책영역 3 : 매개지원기관(backbone support organizations) 양성
··············································································································171
5) 법?제도 개선 ·························································································176
3. 추진 로드맵 ·······························································································192

참고문헌 ············································································································193
부 록 ···············································································································207
1. 현장 사례조사지 : CSR기업/아동?청소년 NPO(협력사업 경험자) ·········209
2. 설문 조사지 : CSR기업/아동?청소년 NPO ·············································217