추가 적립 안내

전 세계의 균형 잡힌 브랜드를 매월 하나씩 소개하는 광고 없는 월간지 『매거진 B(Magazine B)』제35호 《Helvetica(영문판)》. 스위스에서 출발한 서체인 '헬베티카 Helvetica'를 소개한다. 형태의 절대 균형이 아름답고, 사용하는 디자이너에 따라많은 가능성을 가졌기에 세상에 태어난 지 50년이 훨씬 지난 지금도 전 세계적으로 사랑받고 있는, 가장 기본적이라 할 수도 있고, 또 가장 세련됐다고도 할 수 있는 헬베티카 서체를 만나본다.

Helvetica

Contents
02 Intro

12 Publisher’s Note

16 Comments
Comments made by Helvetica users in social media

18 Quotes
Quotes about Helvetica from designers

20 Opinion
Hyun Cho, S/O Project CEO and Art Director

24 Typeface Spotting
Communication
Various typefaces spotted in the field

30 User Choice
Impressions
Typeface designs that influence consumer choices

34 Opinion
Jordan Crane, Creative Director of Wolff Olins

38 Features
VS
Logotypes visualizing a brand’s image

46 Helvetica and Brands
Nuance
Helvetica conveys very different ambiences
in a variety of brands

58 Opinion
Sungmin Choi, Graphic Designer of Studio Sulki & Min

62 Makers
Milestones
Typeface references selected by
creators from different fields

70 Influence
Typeface Studios
Typeface design studios create original typefaces
to communicate with the world

76 Helvetica on the Page
Messenger
Helvetica as a neutral tool for delivering messages

86 Brand Story
Helvetica’s 58-year history and the origins
of its prestige

94 Album
Photos documenting Helvetica’s birth
and advance into the market

98 People
The people who created and popularized Helvetica

100 Defining Helvetica
Helvetica as seen through the press

102 Monotype
A look at the business strategies of Monotype,
holder of the Helvetica copyright

104 Figures
Significant figures symbolizing
Helvetica’s history and commercial value

106 From the Editor in Chief
The Editor in Chief offers his observations
on Helvetica’s core values

108 Outro