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Matching Supply with Demand: An Introduction to Operations Management 4th Edition

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Gerard Cachon and Christian Terwiesch, Matching Supply with Demand: An Introduction to Operations Management, 4e is the most authoritative, cutting-edge book for operations management MBAs. The book demands rigorous analysis on the part of students without requiring consistent use of sophisticated mathematical modeling to perform it. When the use of quantitative tools or formal modeling is indicated, it is only to perform the necessary analysis needed to inform and support a practical business solution.
The guiding principle in the development of Matching Supply with Demand has been ¡°real operations, real solutions.¡± ¡°Real operations¡± means that most of the chapters in this book are written from the perspective of a specific company so that the material will come to life by discussing it in a real-world context. ¡°Real solutions¡± means that equations and models do not merely provide students with mathematical gymnastics for the sake of an intellectual exercise.

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Gerard Cachon [Àú] ½ÅÀ۾˸² SMS½Åû
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Professor Cachon is the Fred R. Sullivan Professor of Operations, Information, and Decisons at The Wharton School of the University of Pennsylvania, where he teaches a variety of undergraduate, MBA, executive, and Ph.D. courses in operations management. His research focuses on operations strategy, and in particular, on how operations are used to gain competitive advantage.

His administrative responsibilities have included Chair of the Operations, Information and Decisions Department, Vice Dean of Strategic Initiatives fo

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