추가 적립 안내

Magazine F is a food documentary magazine co-created by Magazine B and Baemin, which introduces one particular ingredient that has had a significant impact on people’s table. Baemin has become a critical mover and shaker in South Korean contemporary food culture, and B provides a balanced view on brands through multi-layered stories. This collaboration brings together these two areas of expertise in F, which is hoped to become a record of essential ingredients and food culture of our time.

Ramyun, or ramen, is a prime barometer of diversity in Asian food cultures. Broadly speaking, this dish consists of noodles served in a hot broth, and it is commonly
sold in packs or cups as an instant food product all over Korea. Instant Ramyun
in particular is lauded as one of the greatest inventions in human history because anyone can serve up the same tasty meal in minutes with nothing more than the package contents, some water, and a stovetop. The fresh ramen culture of Japan, the birthplace of the dish, now boasts countless regional varieties with different specialty broths. Next door in Korea, Ramyun is transcending its status as just a convenience food and is becoming a culinary staple in Korean cuisine thanks to rapid product development and recipes that reflect consumer demand and dining culture.

2 Intro

8 Letter from F

12 Attractions
Famous shops that attract big noodle lovers

28 Unexpected Scene
Unexpected places to enjoy a bowl of instant noodles and the culture

34 Noodle Lovers
Instant noodle stories told by enthusiasts in Korea, Japan, and Indonesia

56 Instant Noodles
History of the instant noodle industry through a case study of Nongshim, a leading Korean brand

73 Academic Manual
Information on the history, culture, and trends

92 Market Insight
Lemonilo and KKV, new business platforms in the Indonesian instant noodle market

100 On the Table
Instant noodles creep into gourmet food

116 F Cut
What it takes to make a bowl of instant noodles

126 Interview

Ken Aoki
A designer who works on Japanese ramen-related projects, from shop logo design to content creation

134 Retail
Noodle shops expanding to cover lifestyle and creating a cultural code

144 Extended
A variety of instant noodle-related products and goods

146 References
Books and videos recommended by instant noodle experts and lovers

153 Index