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Magazine F is a food documentary magazine co-created by Magazine B and Baemin, which introduces one particular ingredient that has had a significant impact on people¡¯s table. Baemin has become a critical mover and shaker in South Korean contemporary food culture, and B provides a balanced view on brands through multi-layered stories. This collaboration brings together these two areas of expertise in F, which is hoped to become a record of essential ingredients and food culture of our time.
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For ages, people around the world have loved coffee, a beverage on which countless cultures have been built in a host of metropolises and countries. Each coffee variety responds to terroir and production conditions, and like fashion, these nuances have become indicators of individual preferences and tastes of coffee lovers. Before the green beans nestled inside the coffee cherries can be served up as hot beverages, they must pass through the hands of farmers, roasters, and baristas, who comprise an industry valued at over USD 100 billion worldwide. Also, like a symbol of exchange between societies and communities, coffee culture wields enormous influence on lifestyle and adjacent industries. Today, great coffee experiences are being redefined by the movement to produce and consume coffee in a sustainable way as well as fair trade, which secures proper price points for coffee products.
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2 Intro
8 Letter from F
12 Behind the Scenes
Key players in the coffee industry and their roles
14 Nordic Coffee Scene
The present and future of Nordic specialty coffees
40 Academic Manual
Everything about coffee, from history to culture and from class to trends
58 Coffee Encyclopedia
Coffee guide that covers coffee bean types and roasting practices
62 Interview
62 Tim Wendelboe
Founder of Tim Wendelboe Coffee and icon in the Scandinavian coffee scene
68 Geoff Watts
Vice president of Intelligentsia Coffee and credited with introducing direct trade
74 New Paradigm
Caf?s committed to bringing the quintessence of coffee to life
90 F Cut
Sophisticated branding displayed in packaging
98 Coffee Table
Coffee to round out a perfect meal
110 Home Brewers
Four brewing enthusiasts who are forging their own coffee worlds
118 Interview
118 Masashi Goto
Founder of Typica, an innovative directtrade online platform for green coffee beans
122 Cafe Society
A list of up-and-coming caf?s in major cities
136 Festival
Global coffee festivals, including the Caf? Show Seoul
142 Coffee Mates
Groundbreaking tools and equipment that shifted trends of the coffee market
146 Market
A wide variety of ready-to-drink coffee products
150 References
Books and video clips recommended by coffee experts
158 Dictionary
159 Index
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