±¹³»µµ¼
¿¹¼ú/´ëÁß¹®È
µðÀÚÀÎ
À¥µðÀÚÀÎ
Á¤°¡ |
18,000¿ø |
---|
16,200¿ø (10%ÇÒÀÎ)
900P (5%Àû¸³)
ÇÒÀÎÇýÅÃ | |
---|---|
Àû¸³ÇýÅà |
|
|
|
Ãß°¡ÇýÅÃ |
|
À̺¥Æ®/±âȹÀü
¿¬°üµµ¼
»óÇ°±Ç
ÀÌ»óÇ°ÀÇ ºÐ·ù
Ã¥¼Ò°³
¡ºFutureUX: Digital signage Smart media¡»´Â Â÷¼¼´ë ¹Ìµð¾îÀÎ µðÁöÅÐ »çÀÌ´ÏÁö¿Í ½º¸¶Æ® ¹Ìµð¾î¿¡ ´ëÇÑ ¹Ì·¡ »ç¿ëÀÚ °æÇè µðÀÚÀο¡ °üÇÑ Ã¥ÀÌ´Ù. ÃÑ 4ºÎ·Î ±¸¼ºµÇ¾î ÀÖ´Â ÀÌ Ã¥ÀÇ 1ºÎ¿¡¼´Â µðÁöÅÐ »çÀÌ´ÏÁöÀÇ ÃÖ±Ù Æ®·»µå¿¡ ´ëÇØ Àü¹ÝÀûÀ¸·Î ¼³¸íÇÏ°í, µðÁöÅÐ »çÀÌ´ÏÁö°¡ ¹Ì·¡¿¡ ¾î¶² ÇüÅ·ΠÀü°³µÉÁö ½Ã³ª¸®¿À¸¦ ¿¹·Î µé¾î ¼³¸íÇÔÀ¸·Î½á µðÁöÅÐ »çÀÌ´ÏÁöÀÇ ¹Ì·¡ °¡´É¼º¿¡ ´ëÇØ Àü¸ÁÇÑ´Ù. 2ºÎ¿¡¼ºÎÅÍ´Â µðÁöÅÐ »çÀÌ´ÏÁö¸¦ ±âȹÇÏ°í Á¦ÀÛÇÏ´Â ³ëÇÏ¿ì¿¡ ´ëÇØ ¼³¸íÇÏ°í ÀÖÀ¸¸ç, µðÁöÅÐ »çÀÌ´ÏÁö Á¦ÀÛ °¡À̵带 Á¦°øÇÔÀ¸·Î½á µðÁöÅÐ »çÀÌ´ÏÁö ½Ç¹«¿¡ Å« µµ¿òÀ» ÁØ´Ù.
ÃâÆÇ»ç ¼Æò
µðÁöÅлçÀÌ´ÏÁö¿Í ½º¸¶Æ® ¹Ìµð¾îÀÇ ÇöȲ°ú ¹æ¹ý·Ð¿¡ °üÇÑ Ã¥
µðÁöÅлçÀÌ´ÏÁö, ½º¸¶Æ® »çÀÌ´ÏÁö, ½º¸¶Æ® ¹Ìµð¾î µîÀÇ ¿ë¾î·Î È¥¿ëµÇ´Â ´º¹Ìµð¾îÀÇ ±âº»ÀûÀÎ ¼Ó¼ºÀº »ç¶÷°úÀÇ °ü°è¿¡ ÁßÁ¡À» µÎ°í ÀÖ´Â ÀÎÅÍ·º¼ÇÀÌ´Ù.
´Ù¾çÇÑ ¿ë¾î·Î È¥¿ëµÇ´Â ´º¹Ìµð¾î¿¡ ´ëÇØ ÀÌ Ã¥¿¡¼´Â µðÁöÅлçÀÌ´ÏÁö·Î ÅëĪÇØ ¼³¸íÇÏ°í Àִµ¥, µðÁöÅлçÀÌ´ÏÁö´Â ´Ü¹æÇâÀûÀÎ ÀϹæÀûÀÎ Á¤º¸¸¦ Á¦°øÇÏ´Â ±âÁ¸ÀÇ ¹Ìµð¾î¿Í´Â ´Ù¸£°Ô °ø°£°ú »ç¶÷ÀÇ Æ¯¼ºÀ» °í·ÁÇÑ ½º¸¶Æ®ÇÑ ¸Åü·Î, ÃÖ±ÙÀÇ ¸¶ÄÉÆðú ±¤°í ºÐ¾ß¿¡¼ °¡Àå ¶ß°Å¿î ±â¹ýÀÌÀÚ Æ®·»µå´Ù.
ÀÎÅÍ·¢¼Ç°ú ´õºÒ¾î µðÁöÅлçÀÌ´ÏÁöÀÇ µÎµå·¯Áø Ư¡Àº Ÿ ±â±â, ƯÈ÷ ¸ð¹ÙÀÏ µî°úÀÇ ¿¬µ¿ÀÌ ¿ëÀÌÇÑ È®À强¿¡ ÀÖ´Ù. ÀÌ Ã¥ FutureUX¿¡¼´Â µðÁöÅлçÀÌ´ÏÁö¸¦ ±âȹÇÏ°í Á¦ÀÛÇÒ ¶§ ¿°µÎ¿¡ µÎ¾î¾ß ÇÏ´Â ´Ù¾çÇÑ »óȲµé¿¡ ´ëÇØ ¼³¸íÇÏ°í ÀÖÀ¸¸ç, ÀúÀÚÀÇ ¸ð¹ÙÀÏ UX °³¹ß °æÇèÀÌ µ¶Àڵ鿡°Ô »ó´çÇÑ µµ¿òÀ» Á¦°øÇÑ´Ù.
ÃÑ 4ºÎ·Î ±¸¼ºµÇ¾î ÀÖ´Â ÀÌ Ã¥ÀÇ 1ºÎ¿¡¼´Â µðÁöÅлçÀÌ´ÏÁöÀÇ ÃÖ±Ù Æ®·»µå¿¡ ´ëÇØ Àü¹ÝÀûÀ¸·Î ¼³¸íÇÏ°í, µðÁöÅлçÀÌ´ÏÁö°¡ ¹Ì·¡¿¡ ¾î¶² ÇüÅ·ΠÀü°³µÉÁö ½Ã³ª¸®¿À¸¦ ¿¹·Î µé¾î ¼³¸íÇÔÀ¸·Î½á µðÁöÅлçÀÌ´ÏÁöÀÇ ¹Ì·¡ °¡´É¼º¿¡ ´ëÇØ Àü¸ÁÇÏ°í ÀÖ´Ù.
2ºÎºÎÅÍ µðÁöÅлçÀÌ´ÏÁö¸¦ ±âȹÇÏ°í Á¦ÀÛÇÏ´Â ³ëÇÏ¿ì¿¡ ´ëÇØ ¼³¸íÇÏ°í ÀÖÀ¸¸ç, µðÁöÅлçÀÌ´ÏÁö Á¦ÀÛ °¡À̵带 Á¦°øÇÔÀ¸·Î½á µðÁöÅлçÀÌ´ÏÁö ½Ç¹«¿¡ Å« µµ¿òÀ» Á¦°øÇÏ°í ÀÖ´Ù.
¸ñÂ÷
1ºÎ. Æ®·»µå
1Àå. µðÁöÅÐ »çÀÌ´ÏÁö Æ®·»µå
1. »ç¿ëÀÚ ÄÜÅÙÃ÷ »ý¼º- User Created Contents
2. Ŭ¶ó¿ìµå ÄÄÇ»Æà - Cloud Computing
3. ¸ð¹ÙÀÏ ¿¬µ¿- Mobile connectivity
4. »çȸÀû °ü°è À¶º¹ÇÕ - Convergence in SNS
5. µð½ºÇ÷¹ÀÌ - Display
6. ´Ù¾çÇÑ ¼¾¼ È°¿ë - Sensors
7. ÀÚ¿¬½º·¯¿î ÀÎÅÍÆäÀ̽º - NUI-Natural User Interface
8. 4D - 4D
9. Áõ°Çö½Ç - Augmented Reality
10. Æ®·»µå Å°¿öµå - Trend Keyword
2Àå. ¹Ì·¡ ½Ã³ª¸®¿À
1. µðÁöÅлçÀÌ´ÏÁö·Îµå¸Ê - Digital signage road map
2. ÀϹݻç¿ëÀÚÀÇ ¹Ì·¡ ½Ã³ª¸®¿À - Future Scenario : User
3. °ø°£»ç¾÷ÀÚÀÇ ¹Ì·¡ ½Ã³ª¸®¿À - Future Scenario : Business operator, Networks and Society
4. ±¤°íÁÖÀÇ ¹Ì·¡ ½Ã³ª¸®¿À - Future Scenario : Advertiser, Smart user data management
2ºÎ. µðÁöÅлçÀÌ´ÏÁö ¼ºñ½º ±âȹ
3Àå. Á¦ÀÛ °úÁ¤ °³¿ä
1. ÇÁ·Î¼¼½º ´Ü°è ¼ö¸³ - Making Process
2. ÀÏÁ¤°ú °ú¾÷ ¼³°è - Task & Schedule
3. ±¸¼º¿øÈ®º¸ - Team setting
4Àå. ¾ÆÀ̵ð¾î
1. ¸®¼Ä¡ - Research
2. ¾ÆÀ̵ð¾î ÃßÃâ ¹æ¹ý·Ð - Ideation Methodology
3. ¾ÆÀ̵ð¾î ÅøŶ - Idea Toolkit
4. ¾ÆÀ̵ð¾î ȸÀÇ ÁøÇà - Idea Framework
5. ¾ÆÀ̵ð¾î ¸ðÀ¸±â - Gathering Ideas
6. ¾ÆÀ̵ð¾î Á¤Á¦ ÈÄ ±¸Á¶È - Organizing Ideas
5Àå. ¼ºñ½º ±âȹ
1. Æ丣¼Ò³ª ÀÛ¾÷ - Creating Persona
2. »ç¿ëÀÚ °¡Ä¡ - User value
3. »ç¾÷ÀÚ °¡Ä¡ - Business value
4. ÄܼÁÆ® ¸ðµ¨¸µ - Concept modeling
5. ¼ºñ½º ±¸Ã¼È - Defining Services
6Àå. ¼ºñ½º ½ÇÇà ¹× Á¦ÀÛ
1. ¸ñ¾÷ ¸¸µé±â - Prototyping
2. µðÀÚÀÎ Á¦ÀÛ - Designing
3. Á¦ÀÛ °¡´É¼º °ËÅä - Examining Feasibility
4. »óÇ°È Âø¼ö - Commercialization
5. ½Ã³ª¸®¿À Á¦ÀÛ - Making Scenario
3ºÎ. µðÁöÅлçÀÌ´ÏÁö Á¦ÀÛ °¡À̵å
7Àå. µðÁöÅлçÀÌ´ÏÁö Ä¿¹Â´ÏÄÉÀÌ¼Ç Àü·«
1. ƯÁ¤ Ÿ±ê ¼³Á¤ - Creating Target User
A. ½Ç³» »ýÈ° Àå¼Ò Ÿ±ê - Target Users for Indoor Digital Signage
B. ¿Á¿Ü »ýÈ° Àå¼Ò Ÿ±ê - Target Users for Outdoor Digital Signage
2. ½±°í °£´Ü¸í·áÇÑ »çÀÌ´ÏÁö - Easy and Simple Signage
3. »ç¿ëÀÚ Âü¿© Áß½ÉÀÇ °æÇè ¼³°è - User Participation Experience Plan
4. »ç¿ëÀÚ¿¡ µû¸¥ º¯È - Various Target Users
5. ´Ù¾çÇÑ ¸Åü È°¿ë - Using Multimedia Platforms
6. ¶æ¹ÛÀÇ Áñ°Å¿ò Àü´Þ - Engagement design
7. ¿Â¡¤¿ÀÇÁ¶óÀÎ º¹ÇÕ ¹Ìµð¾î ÄÜÅÙÃ÷ Á¦ÀÛ - Online and Offline Media Mix
8. ¼Ò¼È ¹Ìµð¾î È°¿ë Àü·« - SNS marketing strategy
9. °¡»ó°ú Çö½ÇÀÇ °áÇÕ (¶óÀÌºê °ø°£) - Mixing real and virtual worlds
10. ¾ÆÆ® Å×Å© À¶ÇÕ µðÀÚÀÎ - Convergence of ART+Technology
11. °ø°£ ½ºÅ丮ÅÚ¸µ - Space storytelling
8Àå. µðÁöÅлçÀÌ´ÏÁö Á¦ÀÛ °¡À̵å
1. µðÁöÅлçÀÌ´ÏÁöÀÇ Æ¯Â¡ - Digital Signage Features
2. Áõ°Çö½Ç - Augmented Reality
3. ¹Ìµð¾î ÆÄ»çµå - Media facade
4. Ȧ·Î±×·¥ ¼î - Hologram Show
5. ½Ç½Ã°£ °ÔÀÓ ? Real-time Game
6. Ç÷¡½¬¸÷ - Flash mob
4ºÎ. ½º¸¶Æ® ¹Ìµð¾î Á¦ÀÛ °¡À̵å
9Àå. ½º¸¶Æ® Æù
1. 3D ±â¹ÝÀÇ ÀÔüÀûÀÎ µðÀÚÀÎ - 3D-based Design
2. NUI - Natural User Interface
3. °³ÀÎÈ - Customization
4. ÄÜÅÙÃ÷ - Smart Phone Contents
5. ÀÎÅÍÆäÀ̽º - Smart Phone User Interface
6. ¾Û°ú À¥ UI - App & Web User Interface
10Àå. ½º¸¶Æ® TV
1. »ç¿ëÀÚ TV¸ÅüÀÌ¿ë Á¤È²(Context)°ú ¿ä±¸»çÇ×(Needs) ¹Ý¿µ
2. »ç¿ëÀÚ ÄÜÅÙÃ÷ ÀÌ¿ë ÆÐÅÏ(Pattern)°ú ¿ä±¸»çÇ×(Needs) ¹Ý¿µ
3. ¸®¸ðÄÁPUI - Remote control Physical User Interface
4. ÄÜÅÙÃ÷- Smart TV Contents
5. ÀÎÅÍÆäÀ̽º - Smart TV User Interface
6. ÀԷ¹æ½Ä- Smart TV Input Systems
7. ½º¸¶Æ®TV UI ±¸ÇöÀ» À§ÇÑ 10°¡Áö ¿øÄ¢- Ten Principles of Smart TV UI Design
11Àå. ½º¸¶Æ® »çÀÌ´ÏÁö
1. ¿©·¯ µð½ºÇ÷¹ÀÌ »ç¿ë-Multi Display
2. ´Ü¼øÇÑ ±¸¼º-Zero depth
3. ÀԷ¹æ½Ä- Input systems
4. ÁÖº¯¿¡ µû¶ó º¯ÈÇÏ´Â ±¸Á¶ - Flexible structure
5. ½º¸¶Æ® »çÀÌ´ÏÁö ȸ鱸¼º - Smart signage User Interface
6. ÀÚµ¿È - UI Automation
7. »ê¼¼¸®ÇÁ ü »ç¿ë - Sans Serif Typeface
8. Â÷º°ÈµÈ µðÀÚÀÎ - Exclusive Design
9. °£°áÇÑ ¸ÞŸÆ÷ - Simple Metaphor
10. À̾îÄÜ»ç¿ë - Using Earcon
11. ¹é¿ÀÇǽº Á¦ÀÛ°¡À̵å - Back Office Production Guide
ºÎ·Ï-Appendix
ÁÖ°£·©Å·
´õº¸±â»óÇ°Á¤º¸Á¦°ø°í½Ã
À̺¥Æ® ±âȹÀü
¿¹¼ú/´ëÁß¹®È ºÐ¾ß¿¡¼ ¸¹Àº ȸ¿øÀÌ ±¸¸ÅÇÑ Ã¥
ÆǸÅÀÚÁ¤º¸
»óÈ£ |
(ÁÖ)±³º¸¹®°í |
---|---|
´ëÇ¥ÀÚ¸í |
¾Èº´Çö |
»ç¾÷ÀÚµî·Ï¹øÈ£ |
102-81-11670 |
¿¬¶ôó |
1544-1900 |
ÀüÀÚ¿ìÆíÁÖ¼Ò |
callcenter@kyobobook.co.kr |
Åë½ÅÆǸž÷½Å°í¹øÈ£ |
01-0653 |
¿µ¾÷¼ÒÀçÁö |
¼¿ïƯº°½Ã Á¾·Î±¸ Á¾·Î 1(Á¾·Î1°¡,±³º¸ºôµù) |
±³È¯/ȯºÒ
¹ÝÇ°/±³È¯ ¹æ¹ý |
¡®¸¶ÀÌÆäÀÌÁö > Ãë¼Ò/¹ÝÇ°/±³È¯/ȯºÒ¡¯ ¿¡¼ ½Åû ¶Ç´Â 1:1 ¹®ÀÇ °Ô½ÃÆÇ ¹× °í°´¼¾ÅÍ(1577-2555)¿¡¼ ½Åû °¡´É |
---|---|
¹ÝÇ°/±³È¯°¡´É ±â°£ |
º¯½É ¹ÝÇ°ÀÇ °æ¿ì Ãâ°í¿Ï·á ÈÄ 6ÀÏ(¿µ¾÷ÀÏ ±âÁØ) À̳»±îÁö¸¸ °¡´É |
¹ÝÇ°/±³È¯ ºñ¿ë |
º¯½É ȤÀº ±¸¸ÅÂø¿À·Î ÀÎÇÑ ¹ÝÇ°/±³È¯Àº ¹Ý¼Û·á °í°´ ºÎ´ã |
¹ÝÇ°/±³È¯ ºÒ°¡ »çÀ¯ |
·¼ÒºñÀÚÀÇ Ã¥ÀÓ ÀÖ´Â »çÀ¯·Î »óÇ° µîÀÌ ¼Õ½Ç ¶Ç´Â ÈÑ¼ÕµÈ °æ¿ì ·¼ÒºñÀÚÀÇ »ç¿ë, Æ÷Àå °³ºÀ¿¡ ÀÇÇØ »óÇ° µîÀÇ °¡Ä¡°¡ ÇöÀúÈ÷ °¨¼ÒÇÑ °æ¿ì ·º¹Á¦°¡ °¡´ÉÇÑ »óÇ° µîÀÇ Æ÷ÀåÀ» ÈѼÕÇÑ °æ¿ì ·½Ã°£ÀÇ °æ°ú¿¡ ÀÇÇØ ÀçÆǸŰ¡ °ï¶õÇÑ Á¤µµ·Î °¡Ä¡°¡ ÇöÀúÈ÷ °¨¼ÒÇÑ °æ¿ì ·ÀüÀÚ»ó°Å·¡ µî¿¡¼ÀÇ ¼ÒºñÀÚº¸È£¿¡ °üÇÑ ¹ý·üÀÌ Á¤ÇÏ´Â ¼ÒºñÀÚ Ã»¾àöȸ Á¦ÇÑ ³»¿ë¿¡ ÇØ´çµÇ´Â °æ¿ì |
»óÇ° Ç°Àý |
°ø±Þ»ç(ÃâÆÇ»ç) Àç°í »çÁ¤¿¡ ÀÇÇØ Ç°Àý/Áö¿¬µÉ ¼ö ÀÖÀ½ |
¼ÒºñÀÚ ÇÇÇغ¸»ó |
·»óÇ°ÀÇ ºÒ·®¿¡ ÀÇÇÑ ±³È¯, A/S, ȯºÒ, Ç°Áúº¸Áõ ¹× ÇÇÇغ¸»ó µî¿¡ °üÇÑ »çÇ×Àº¼ÒºñÀÚºÐÀïÇØ°á ±âÁØ (°øÁ¤°Å·¡À§¿øȸ °í½Ã)¿¡ ÁØÇÏ¿© ó¸®µÊ ·´ë±Ý ȯºÒ ¹× ȯºÒÁö¿¬¿¡ µû¸¥ ¹è»ó±Ý Áö±Þ Á¶°Ç, ÀýÂ÷ µîÀº ÀüÀÚ»ó°Å·¡ µî¿¡¼ÀǼҺñÀÚ º¸È£¿¡ °üÇÑ ¹ý·ü¿¡ µû¶ó ó¸®ÇÔ |
¹è¼Û¾È³»
±³º¸¹®°í »óÇ°Àº Åùè·Î ¹è¼ÛµÇ¸ç, Ãâ°í¿Ï·á 1~2Àϳ» »óÇ°À» ¹Þ¾Æ º¸½Ç ¼ö ÀÖ½À´Ï´Ù.
Ãâ°í°¡´É ½Ã°£ÀÌ ¼·Î ´Ù¸¥ »óÇ°À» ÇÔ²² ÁÖ¹®ÇÒ °æ¿ì Ãâ°í°¡´É ½Ã°£ÀÌ °¡Àå ±ä »óÇ°À» ±âÁØÀ¸·Î ¹è¼ÛµË´Ï´Ù.
±ººÎ´ë, ±³µµ¼Ò µî ƯÁ¤±â°üÀº ¿ìü±¹ Åù踸 ¹è¼Û°¡´ÉÇÕ´Ï´Ù.
¹è¼Ûºñ´Â ¾÷ü ¹è¼Ûºñ Á¤Ã¥¿¡ µû¸¨´Ï´Ù.