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Marketing: An Introduction, Global Edition
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ÃâÆÇ»ç/¹ßÇàÀÏ Pearson Education Limited / 2022.08.01
ÆäÀÌÁö ¼ö 701 page
ISBN 9781292433103
»óÇ°ÄÚµå 356784300
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Preface About the Authors PART 1 DEFINING MARKETING AND THE MARKETING PROCESS 1 Marketing: Creating Customer Value and Engagement ¡¤ ¡¤ [Áß·«] ¡¤ ¡¤ Appendix 3 Marketing by the Appendix 4 Careers in Marketing Glossary References Index

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°³¸® ¾Ï½ºÆ®·ÕÀº äÇà ÈúÀÇ ³ë½ºÄ³·Ñ¶óÀ̳ª´ëÇб³ Kenan-Flagler Business School ÀÇ Crist W. Blackwell Distinguished ProfessorÀÌ´Ù. ±×´Â µðÆ®·ÎÀÌÆ®¿¡ ÀÖ´Â ¿þÀÎÁÖ¸³´ëÇб³¿¡¼­ 'ºñÁî´Ï½º'·Î ÇкΠ¹× ¼®»çÇÐÀ§¸¦ ¹Þ¾Ò°í, ³ë½º¿þ½ºÅÏ´ëÇб³¿¡¼­ '¸¶ÄÉÆÃ'À¸·Î ¹Ú»çÇÐÀ§¸¦ ¹Þ¾Ò´Ù.
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