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ÀúÀÚ Dhruv Grewal , Michael Levy , Dhruv Grewal ( ¿ªÀÚ : Àü´Þ¿µ, ¹ÚÀ¯½Ä, ÁÖ¿µÁø, ÀÌŹÎ, Àü´Þ¿µ, ¹ÚÀ¯½Ä, ÁÖ¿µÁø, ÀÌŹΠ)
ÃâÆÇ»ç/¹ßÇàÀÏ McGraw-Hill Education / 2016.01.05
ÆäÀÌÁö ¼ö 566 page
ISBN 9791132100959
»óÇ°ÄÚµå 249549465
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Dhruv Grewal
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Grewal ¹Ú»ç´Â Journal of Retailing, Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology¿Í °°Àº ÇмúÁö¿¡ 140Æí ÀÌ»óÀ» °ÔÀçÇÏ¿´´Ù. ±×¸®°í ÇöÀç Journal of Retailing, Journal of Marketing, Journal of Marketing Research µî ´Ù¼öÀÇ ÇмúÁö¿¡¼­ ÆíÁýÀ§¿ø ȤÀº ÀÚ¹®À§¿øÀ¸·Î È°¾àÇÏ°í ÀÖ´Ù.

Grewal ¹Ú»ç´Â °æ¿µÀü¹® ¼¼¹Ì³ª¿Í °úÁ¤¿¡¼­ °¡¸£Ä¡°í ÀÖÀ¸¸ç, Dell, ExxonMobil, IRI, Radio Shack, Telcordia Tire & Rubber Company µî ´Ù¼öÀÇ È¸»ç¿¡¼­ ¿¬±¸ ÇÁ·ÎÁ§Æ®¸¦ ¼öÇàÇÏ°í ÀÖ´Ù. ¶ÇÇÑ ¹Ì±¹, À¯·´, ³²¹Ì ±×¸®°í ¾Æ½Ã¾Æ¿¡¼­ ¼¼¹Ì³ª¸¦ °³ÃÖÇÏ°í ÀÖ´Ù.
   Marketing | Dhruv Grewal | McGraw-Hill
   ¼Ò¸ÅÀ¯Åë°æ¿µ | Dhruv Grewal | ÇÑ¿ÃÃâÆÇ»ç
   Retailing Management | Dhruv Grewal | McGraw-Hill
Michael Levy
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