[eBook]2021 Consumer Trend Insights (Ʈ ڸ ) : Ten Keywords regarding What Consumers Want in 2021, the year of the ox

: 賭(Kim Ran Do), ̿, , , ؿ, ̼, , , Ѵ, ǻ : ̷â : 2020 1118 | å : 2020 1120

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: 2021 Consumer Trend Insights (Ʈ ڸ )
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д [Ʈ ڸ 2021]
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004 Authors
008 Preface
Ten Keywords
013 Coming of V-nomics
047 Omni-layered Homes
069 We Are the Money-friendly Generation
095 Best We Pivot
123 On This Roller Coaster Ride
147 Your Daily Sporty Life
171 Heading to the Resale Market
201 Everyone Matters in the CX Universe
225 Real Me: Searching for My Own Label
251 Ontact, Untact, with a Human Touch
276 Notes

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As a trend analyst, the question I received most often was: How will COVID-19 change trends? And our anal\-ysis of changes in 2020s global consumer trends, based on our 12 years of research, has led us to the following concluion:
Coronavirus will not change the direction of trends, but it will impact their speed.
In other words, the pandemic has quickened the pace of polarization, intensifying trends that were on the rise, and diminishing keywords that were waning. Just take a look at online and mobile purchases, teleworking, and home-schooling, which are now mainstream — a drastic change from pre-COVID days when they were being introduced. What would have previously taken three to four years to implement has taken less than six months. The moral of this crisis is that we need to swiftly respond to changing trends. Once we move forward, we cant go back. Our best and only option is to closely examine todays trends and to make meticulous adjustments in response.
( 'in the Pref ...

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賭(Kim Ran Do) []

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She currently works as a research fellow in the CTC, SNU. She worked as a resea...
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Jihye Choi, Ph.D. in Consumer Science from DCS, SNU, works as a research fellow at CTC. ...
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June Young Lee currently works as an associate professor in Sang-Myung University. He received a doctors degree in DC...
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Soojin Lee has completed BA, MA, and Ph.D. course in DCS, SNU. She has been a senior researcher at CTC since 2015. Prior to joining the...
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Dahye Han received a BA in the Department of Psychology, SNU and an M.A. degree in DCS, SNU. Currently, she is in the Ph.D. course work in SNU and works as a researcher in CTC. With her masters thesis, A Study on Consumer Emotion Changes in Online Clothing Purchasing Process, her research interests focus on consumer behavior, ...
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Hyewon Lee has worked at Dasan Books, and Kakao Page Corp. for over 15 years. She has an MA degree with her thesis: Comparative Analysis of Age Effect, Period Effect and Cohort Effect - Focusing on Consumer Perception Toward CSR. She is currently interested in quantifying consumer behavior, especially generational theory or cohort analysis in the...

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