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“The Barbie-mania isn't over yet. Today, Mattel and Rizzoli announced a new book, Barbie: The World Tour, featuring "all the glamour and high style of the most popular doll in the world," following Margot Robbie's style on her press tour, where she channeled some of the doll's famous fashions.” ― Town & Country

“If you’re still on a Barbie high and can’t seem to get enough of the pink-laden fashion moments we’ve been served over the past year, this news is for you. On March 8, style-focused illustrated book Barbie: The World Tour is hitting shelves, aiming to satiate your appetite for the iconic doll and the record-breaking movie.” ― The Zoe Report

"Fashion enthusiasts and Barbiecore fans, rejoice. Barbie: The World Tour is set to hit shelves on March 8, 2024, offering an exclusive behind-the-scenes look at the iconic outfits Margot Robbie sported during her global Barbie press tour. As the release date approaches, anticipation builds for a book that promises to be as enchanting as the press tour that inspired it." ― Hello Magazine

For the press tour following the record-breaking release of Greta Gerwig’s award-winning, acclaimed Barbie movie, producer and star Margot Robbie and her stylist Andrew Mukamal immersed themselves in some of Barbie’s most iconic outfits and curated vintage pieces, then approached designers, from Giorgio Armani to Donatella Versace, to create looks inspired by the doll-size originals. Many of these looks were not seen as the official Barbie press tour was cut short―so Margot and Andrew worked with renowned fashion photographer Craig McDean to shoot her in the looks exactly as they were curated: Schiaparelli in Los Angeles, Vivienne Westwood in London, vintage Chanel with matching Streamline luggage at the airport, and beyond.

Accompanying McDean’s sumptuous photography are original Barbie dolls from the period, a treasure trove of rare materials from Mattel’s Barbie fashion archives, and the designers’ sketches and Polaroids from fittings, layered into evocative collage by art director Fabien Baron. With text by Margot Robbie and Andrew Mukamal, as well as handwritten contributions from the designers behind the looks (from Olivier Rousteing and Michelle Ochs to Manolo Blahnik and Jeremy Scott), this unique book blends the serious chic of high fashion with the serious fun of Barbie world―the dolls, the history, and the style that have captured imaginations for 65 years.


BARBIE™ and associated trademarks and trade dress are owned by, and used under license from, Mattel. ⓒ2024 Mattel.