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Strategic Management: Theory & Cases

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  • ÃâÆÇ»ç : Cengage
  • ¹ßÇà : 2024³â 02¿ù 01ÀÏ
  • Âʼö : 712
  • ISBN : 9789815160673
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Part I: INTRODUCTION TO STRATEGIC MANAGEMENT.

1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis.
2. External Analysis: The Identification of Opportunities and Threats.

Part II: THE NATURE OF COMPETITIVE ADVANTAGE.

3. Internal Analysis: Resources and Competitive Advantage
4. Building Competitive Advantage Through Functional-Level Strategy.

Part III: STRATEGIES.

5. Building Competitive Advantage Through Business-Level Strategy.
6. Business-Level Strategy and the Industry Environment.
7. Strategy and Technological Innovation.
8. Strategy in the Global Environment.
9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing.
10. Corporate-Level Strategy: Related and Unrelated Diversification.

Part IV: IMPLEMENTING STRATEGY.

11. Corporate Governance, Social Responsibility and Ethics.
12. Implementing Strategy through Organization.

Part V: Cases in Strategic Management

A. Analyzing a Case Study and Writing a Case Study Analysis
B. 31 Cases £¿ Expertly written by the authors, this section includes 11 short cases and 20 long cases, covering a wide range of industries, companies and topics.

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THE LATEST RESEARCH AND SCHOLARLY UPDATES FROM THE FIELD PREPARE STUDENTS FOR SUCCESS AS STRATEGIC LEADERS.

This edition incorporates the latest cutting-edge research, real-world best practices and current thinking in the field with updates that emphasize the changing global economy and its role in strategic management today.

UP-TO-DATE AUTHOR-WRITTEN CASE STUDIES ENSURE THE HIGHEST QUALITY AND FLEXIBILITY IN TEACHING.

Authors Charles Hill and Melissa Schilling have carefully crafted all of the cases in this edition to ensure seamless consistency with the book's engaging presentation. Twenty full-length cases and 12 shorter cases cover all relevant issues discussed in the text. Cases address small, medium and large familiar and leading companies from industries around the world.

THIS EDITION PROVIDES THE MARKET'S MOST RIGOROUS AND COMPLETE PRESENTATION OF KEY TOPICS.

The authors carefully present a far more rigorous and complete treatment of technology strategy, global strategy, vertical integration and diversification than other texts on the market, while still making the content inviting and accessible. Chapter 10, in particular, offers unusually rich and rigorous coverage of related and unrelated diversification and how companies enter and exit businesses.

EXERCISES, SHORT CASES AND INSTRUCTOR RESOURCES PROVIDE OPTIONS FOR TEACHING THE COURSE YOUR WAY.

This edition provides meaningful and varied exercises to ensure students can apply the principles they've learned. In addition, 12 short author-written cases give you additional flexibility in assignments. Comprehensive support resources include author-provided case notes, a trusted test bank and PowerPoint presentation slides to save you time in preparation.

MINDTAP COMPREHENSIVE DIGITAL LEARNING SOLUTION HELPS ELEVATE THINKING AND DEVELOP TOMORROW'S STRATEGIC LEADERS.

Based on careful study of this course and interviews with instructors and students across the country, MindTap online learning solution offers an immersive learning experience tailored specifically to the objectives of strategic management. The fully-customizable learning path provides a scaffolded set of learning activities that engages students. Content increases in depth and complexity as students progress through the assignments for each chapter.

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