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You Don't Need Me to Tell You This

If you've been paying any attention at all, you already know: work isn't working.

If you're a boss, you're probably frustrated, confused, and under a lot of pressure. You see missed opportunities and broken promises.

And if you're working for a boss, my guess is that you're feeling the very same thing.

The problem lies with us.

It's due to decisions we unknowingly made years ago, to the indoctrination we force on each other, and to our terrible reflex to double down when things get hard. We're getting better and better at making it worse.

This is a short book about a fork in the road, about a decision we all get to make. Each of us can show up in our own way, but the choice is the same: to lead, to create work that matters, and to find the magic that happens when we are lucky enough to cocreate with people who care.

We can do well and do better at the same time. In fact, it's the only useful way forward. We can create the best job someone ever had, the best experience any customer can imagine-and build organizations that are regenerative, resilient, and powerful.

We've lived with the grind for so long that it's easy to imagine that we're stuck with it, but better is within our reach.

A soulful re-envisioning of what work and leadership can be, from the visionary mind of renowned author and thought leader, Seth Godin

The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us？especially leaders？can do to make it better.

Economic instability and the rise of remote work have left us disconnected and disengaged. Alarmed managers are responding with harsh top-down edicts, layoffs, surveillance and mandatory meetings. Workers are responding by quiet quitting and working their wage. But it doesn't have to be this way.

Through 144 provocative stanzas, legendary business author Seth Godin gets to the heart of what ails us; he shows what’s really at the root of these trends, and challenges us to do better in ways that matter.

The choice is simple. We can endure the hangover of industrial capitalism, keep treating people as disposable, and join in the AI-fueled race to the bottom. Or we come together to build a significant organization that enrolls, empowers, and trusts everyone to deliver their best work, no matter where they are.

This is a book to share with bosses and co-workers, to discuss and put to action. No matter what our role, it’s within our power to change. Because, as Godin writes, “Humans aren’t a resource. They are the point.”