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'Make the decision on your leadership journey to buy this book! Throughout this book the power of community and how to harness it shines through. David's analysis of the critical decisions he made prior to and then as CEO at Meetup under some very trying circumstances are engaging, thought provoking, but told with humility and humor. A must read.' -- Sarah Friar, CEO Nextdoor

'Whether you're leading a startup, a Fortune 500 company, or a family, making smart decisions is critical for both success and happiness. Reading David Siegel's Decide and Conquer is likely to be a very timely and smart decision that will lead to many more wise choices in the future.' -- Tal Ben Shachar, New York Times Best-Selling author of Happier

'David is the kind of CEO I would want to work for. Understanding how he makes decisions only further shows why. Decide and Conquer describes his incredible journey while providing a guide to making tough decisions and maintaining your morals in the process.' -- Jon Levy, New York Times Best-Selling author of Your Invited

'David's been faced with some tough calls throughout his career, and as a leader you will too. But as he shows us in Decide and Conquer, making values-based decisions--like starting with kindness, prioritizing people first, and playing the long game--are good for people, great for business, and after the pandemic year we've had, just might change the world.' -- Erica Keswin, Workplace Strategist and Best-Selling Author of Bring Your Human to Work and Rituals Roadmap

'I loved reading David Siegel's brutally-honest, and often humorous, romp through the key forks in his career and his reflections on decisions gone right and very wrong. Even though David has had unique and entertaining experiences, he also has a unique ability to apply the lessons to situations we might all find ourselves facing.' -- Noam Wasserman, Dean, Yeshiva University, Sy Syms School of Business

Success boils down to one thing: making good decisions. Learn the right framework now that can make all the difference later when faced with terrible options, deep anxiety and fear of failure.

Access the decision framework David Siegel used when he took over as CEO of Meetup, the world’s leading platform for making connections and finding your community. Let David’s success during one of the most tumultuous times in his company’s history help guide you on your own path.

Decide and Conquer helps all leaders navigate the big decisions that will impact their future and make their organizations a success. David outlines the 44 challenges leaders face when starting a new position, then shows you the decision framework he applied to overcome challenges in his own role. David takes you on an epic journey of corporate and personal survival that includes industry titans like Adam Neumann, Barry Diller, Jack Welch, Bill Ackman, and other leaders.

In Decide and Conquer, you will learn to:

Apply principles like open communication, transparency, and kindness to inform great decision making.
Set yourself up to succeed, even before you start, by removing potential roadblocks before they become a problem.
Be a bold and decisive leader and not succumb to fear.


By applying the principles he had learned in previous leadership positions, David was able to make the many critical decisions that would mean life or death for Meetup when WeWork decided to sell the company.

From deciding to accept the position and negotiating terms to managing a seemingly endless series of crises during the sale and global pandemic, Decide and Conquer walks readers through the key decisions they will face with invaluable advice for each one.