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IS INNOVATIVE
MLADEN HOYSS AND ADHAM BADR
YVES BEHAR
NEWDEALDESIGN
MATIVE UNION
NICHETTO STUDIO
YUUE
EOOS
LENA SALEH
PAULINE DELTOUR
SIMPLEHUMAN

MAKES A PRODUCY USEFUL
NENDO
EVANGELOS VASILEIOUS
HEATHERWICK STUDIO
SWNA
GAMFRATESI
CONSTANTINOS HOURSOGLOU
PHILIPPE NIGRO
ARIK LEVY
KEISUKE KAWASE
MINIMALUX

IS AESTHETIC
DECHEM STUDIO
NOE DUCHAUFOUR-LAWRANCE
STUDIO ORIJEEN
MONICA FORSTER
PATRICAI URQUIOLA AND FEDERICO PEPE
TOMAS ALONSO
FRONT
FORMAFANTASMA
NERI & HU
NATHALIE DU PASQUIER

MAKES A PRODUCT UNDERSTANDABLE
CONSTANCE GUISSET
CHRISTIAN WERNER
SOU FUJIMOTO
CECILIE MANZ
TOMAS KRAL
GUILLAUME DELVIGNE
EMANUELE MAGINI
MICHAEL SODEAU
SHANE SCHNECK
CLARA VON ZWEIGBERGK

IS UNOBTRUSIVE
ANDERSSEN & VOLL
INGA SEMPE
KONSTANTIN GRCIC
NEW TENDENCY
JULIEN DE SMEDT
JASPER MORRISON
JEHS+LAUB
HARRI KOSKINEN
MARTIN ERICSSON
HENRIK PEDERSEN

Introduction

Dieter Rams, an icon in industrial design. The 10 principles of good design set out by Dieter Rams in 1995 have influenced and inspired a new generation of designers in search of the perfect balance between practicality, simplicity and aesthetics.

What does good design mean in the 21st century? How the 10 principles have influenced modern design? In this book, established and emerging designers tell us how they understand and put these rules into practice thereby contributing to the definition of what good design in the 21st century means, according to the criteria defined by Rams.

Editor’s Recommendation

· 100 instrumental and typical projects practice the “Ten Principles of Good Design” by contemporary designers. An inspirational guide enables designers to find the balance among practicality, simplicity and aesthetics.

· Showcases contemporary produces from the globe; a host of work by iconic designers, such as NENDO, NERI & HU, LARA BOHINC and so on.