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"Talk Like TED is a smart, practical book that will teach you how to give a kick-butt presentation. But Gallo goes deeper than mere instruction. This book is ultimately about discovering what moves you and then creating the means of moving others with your vision." --Daniel H. Pink, #1 New York Times Bestselling Author of To Sell Is Human and Drive

"Lively and appealing... the book draws on current brain science to explain what wins over, and fires up, an audience--and what doesn't." --Fortune

"I found [Gallo's] book compelling and educational, and I'm now ready to shorten and reformat my speeches." --INC

"His advice goes far beyond the usual 'think positive and show enthusiasm' generalities, focusing instead on specific tweaks and tactics to elevate the caliber of a presentation and explaining the science behind the secret... Gallo's book is crammed with valuable insights as well as practical do's and don'ts. Read it and you, too, can stand and deliver a compelling, convincing and memorable talk, speech or presentation." --SUCCESS

"Communications guru Gallo (The Presentation Secrets of Steve Jobs) draws on the power of these [TED Talks] to reveal the secrets of effective public speaking... The result is a dynamic work focused on storytelling, filled with examples from TED Talks, including those given by notables like Bill Gates... The book is sure to be a hit with anyone who wants to be more a successful communicator." --Publishers Weekly (Pick of the Week, Starred Review)

"The premise of this book, that TED talks provide great examples and lessons, is a magnificent insight. Then Carmine's execution of this premise is even better. This book will make you a much better speaker." --Guy Kawasaki, former chief evangelist of Apple and author of APE: Author, Publisher, Entrepreneur

"Fascinating... This is sound advice and encouragement for those who need to make presentations and an enjoyable resource for fans of TED Talks." --Booklist

"This book offers anyone trying to get better at spoken communications a comprehensive description of the elements that make for greatness. It is deeply researched and draws on some of the best examples of current public speaking." --Management Today

"Read this book to understand the secrets to delivering presentations that sell yourself and your cause by adopting techniques from some of the most notable speakers on the planet." --Dan Schawbel, New York Times Bestselling author of Promote Yourself and Me 2.0

"Inspire, motivate and persuade any audience! That's what Carmine Gallo helped me do and now he can help you, too, in Talk Like TED. our success depends on your ability to pitch and present your vision, ideas, and proposals. Learn to deliver like a pro." --Darren Hardy, publisher and founding editor of SUCCESS magazine

"In this book, Gallo performs magic: he shows us exactly what makes the world's greatest talks so great. Through story, detail, insight, and passion, Gallo gives us secrets we can apply to our own presentations so that people actually want to hear us talk." --Dan Roam, author of The Back of the Napkin and Show and Tell

Talk Like TED
The 9 Public-Speaking Secrets of the World's Top Minds
By Carmine Gallo
St. Martin's Press
Copyright ⓒ 2014 Carmine Gallo
All rights reserved.
ISBN: 978-1-250-04112-8
Contents
Table of Contents....................................................Introduction: Ideas Are the Currency of the 21st Century.............Part I: Emotional....................................................Chapter 1: Unleash the Master Within.................................Chapter 2: Master the Art of Storytelling............................Chapter 3: Have a Conversation.......................................Part II: Novel.......................................................Chapter 4: Teach Me Something New....................................Chapter 5: Deliver Jaw Dropping Moments..............................Chapter 6: Lighten Up................................................Part III: Memorable..................................................Chapter 7: Stick to the 18-Minute Rule...............................Chapter 8: Paint a Mental Picture with Multisensory Experiences......Chapter 9: Stay in Your Lane.........................................Author's Note........................................................
1.
Unleash the Master Within


Passion is the thing that will help you create the highest expression of your talent.
―LARRY SMITH, TEDx, NOVEMBER 2011
AIMEE MULLINS HAS 12 PAIRS of legs. Like most people she was born with two, but unlike most people Mullins had to have both legs amputated below the knee due to a medical condition. Mullins has lived with no lower legs since her first birthday.
Mullins grew up in a middle-class family in the middle-class town of Allentown, Pennsylvania, yet her achievements are far from ordinary. Mullins’s doctors suggested that an early amputation would give her the best chance to have a reasonable amount of mobility. As a child Mullins had no input into that decision, but as she grew up she refused to see herself as or to accept the label most people gave her―“disabled.” Instead, she decided that prosthetic limbs would give her superpowers that others could only dream of.
Mullins redefines what it means to be disabled. As she told comedian and talk-show host Stephen Colbert, many actresses have more prosthetic material in their breasts than she does in her whole body, “and we don’t call half of Hollywood disabled.”
Mullins tapped her superpower―her prosthetic limbs―to run track for an NCAA Division One program at Georgetown University. She broke three world records in track and field at the 1996 Paralympics, became a fashion model and an actress, and landed a spot on People magazine’s annual list of the 50 Most Beautiful People.
In 2009 the 5'8" Mullins stood on the TED stage at 6'1" the height she chose for the occasion. Mullins picks different legs to suit the event. She uses more-functional limbs for walking the streets of Manhattan and more-fashionable ones for fancy parties.
“TED literally was the launch pad to the next decade of my life’s exploration,”1 said Mullins. Mullins believes her TED appearance began a conversation that profoundly changed the way society looks at people with disabilities. Innovators, designers, and artists outside the traditional prosthetic medical community were inspired to see how creative and lifelike they could make legs. “It is no longer a conversation about overcoming deficiency. It’s a conversation about potential. A prosthetic limb doesn’t represent the need to replace loss anymore … So people that society once considered to be disabled can now become the architects of their own identities and indeed continue to change those identities by designing their bodies from a place of empowerment … it is our humanity, and all the potential within it, that makes us beautiful.”
Mullins’s determination made her a world-class athlete; her passion won the hearts of the TED audience.
Secret #1: Unleash the Master Within
Dig deep to identify your unique and meaningful connection to your presentation topic. Passion leads to mastery and your presentation is nothing without it, but keep in mind that what fires you up might not be the obvious. Aimee Mullins isn’t passionate about prosthetics; she’s passionate about unleashing human potential.
Why it works: Science shows that passion is contagious, literally. You cannot inspire others unless you are inspired yourself. You stand a much greater chance of persuading and inspiring your listeners if you express an enthusiastic, passionate, and meaningful connection to your topic.
* * *
IN OCTOBER 2012, CAMERON RUSSELL told a TEDx audience, “Looks aren’t everything.”2 Cliche? Yes, if it had been delivered by anyone else. Russell, however, is a successful fashion model. Within thirty seconds of taking the stage Russell changed her outfit. She covered her revealing, tight-fitting black dress with a wraparound skirt, replaced her eight-inch heels with plain shoes, and pulled a turtleneck sweater over her head.
“So why did I do that?” she asked the audience. “Image is powerful, but also image is superficial. I just totally transformed what you thought of me in six seconds.”
Russell explained that she’s an underwear model who has walked runways for Victoria’s Secret and has appeared on the covers of fashion magazines. While Russell acknowledges that modeling has been good to her―it paid for college―she’s also keenly aware that she “won the genetic lottery.”
Russell showed the audience a series of before-and-after photos. The “before” photos revealed what she looked like earlier in the day of a photo shoot and the “after” photos displayed the final ad. Of course the two photographs didn’t look at all alike. In one photo, Russell―16 years old at the time―was seductively posed with a young man whose hand was placed in the back pocket of her jeans (Russell had never even had a boyfriend at the time of the shoot). “I hope what you’re seeing is that these pictures are not pictures of me. They are constructions, and they are constructions by a group of professionals, by hairstylists and makeup artists and photographers and stylists and all of their assistants and preproduction and postproduction. They build this. That’s not me.”
Russell is a master of her craft―modeling. But modeling is not what she’s passionate about. She’s passionate about raising self-esteem in young girls, and that’s why she connects with her audience. Passion is contagious. “The real way that I became a model is I won a genetic lottery, and I am the recipient of a legacy, and maybe you’re wondering what is a legacy. Well, for the past few centuries we have defined beauty not just as health and youth and symmetry that we’re biologically programmed to admire, but also as tall, slender figures, and femininity and white skin. And this is a legacy that was built for me, and it’s a legacy that I’ve been cashing in on.”
Russell’s looks made her a model; her passion made her a successful speaker.
Russell and Mullins were given a platform because they are masters in their fields, but they connect with their audiences because they are passionate about their topics. What fuels a speaker’s passion does not always involve their day-to-day work. Russell didn’t talk about posing for photographs, and Mullins didn’t talk about competing in track and field. Yet each gave the talk of her life.
The most popular TED speakers share something in common with the most engaging communicators in any field―a passion, an obsession they must share with others. The most popular TED speakers don’t have a “job.” They have a passion, an obsession, a vocation, but not a job. These people are called to share their ideas.
People cannot inspire others unless and until they are inspired themselves. “In our culture we tend to equate thinking and intellectual powers with success and achievement. In many ways, however, it is an emotional quality that separates those who master a field from the many who simply work at a job,”3

Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and bestselling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED ? which stands for technology, entertainment, and design ? brings together the world's leading thinkers. These are the presentations that set the world on fire, and the techniques that top TED speakers use will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.

In his book, Carmine Gallo has broken down hundreds of TED talks and interviewed the most popular TED presenters, as well as the top researchers in the fields of psychology, communications, and neuroscience to reveal the nine secrets of all successful TED presentations. Gallo's step-by-step method makes it possible for anyone to deliver a presentation that is engaging, persuasive, and memorable.

Carmine Gallo's top 10 Wall Street Journal Bestseller Talk Like TED will give anyone who is insecure about their public speaking abilities the tools to communicate the ideas that matter most to them, the skill to win over hearts and minds, and the confidence to deliver the talk of their lives.

The opinions expressed by Carmine Gallo in TALK LIKE TED are his own. His book is not endorsed, sponsored or authorized by TED Conferences, LLC or its affiliates.