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Praise for The ABCs of Success:

"No one understands the power of thought better than Bob Proctor. The ABCs of Success distills centuries of prosperity thinking into one simple volume...and it's written by the master of manifesting consciousness into success."
―Larry King, television and radio host


“A complete guide to exactly what we all want―more success in our lives. This book has both simplicity and depth while covering every aspect of success and guiding us to achieve more.”
―Warren Moon, CEO of Sports 1 Marketing and author of Connected to Goodness

“Not just the ABCs of Success―this is the whole alphabet. Everyone who desires more success will be blessed big time by this book.”
―Dyan Cannon, American actress, director, screenwriter, editor, and producer

"This is a simple, proven, time-tested roadmap for personal achievement. Great job, Bob!"
―Greg S. Reid, author of Stickability and coauthor of Thoughts Are Things

Praise for Bob Proctor:

“Zig Ziglar may be the master motivator, Mark Victor Hansen and Jack Canfield of Chicken Soup for the Soul, the master story tellers; Anthony Robbins may be the guru of personal development, but Bob Proctor is the master thinker. When it comes to systemizing life, no one can touch him.”
―Doug Wead, presidential historian, philanthropist and public speaker

“I was blessed to meet Bob Proctor at the beginning of my career as an author and speaker. Because of his wisdom and guidance, I was able to make more money my first full year of speaking than I did at the top of my career at Sprint Communications. Bob’s insight enabled me to jumpstart my business in a way I would have never been able to do without his help. I wholeheartedly recommend Bob Proctor to everyone who is ready to transform their existing reality.”
―Cynthia Kersey, author of Unstoppable and Unstoppable Women

"I have shared many hours with Bob Proctor in my home. I am fascinated by his depth of knowledge and understanding of the mind and why we do what we do. Listen to him. He communicates so clearly and effectively. If you want to make a major shift in your life, this man will definitely show you how."
―Jay Abraham, Fortune 500 Consultant

"This man has the ability to reduce the most complicated concepts in life to the simplest form. He can and does explain how to turn any idea you can think of into physical results. This man's name is Bob Proctor."
―Vic Conant, president of Nightingale-Conant Corporation

"I've listened to hundreds of speakers during the past 15 years and none can compare to Bob in teaching simple concepts that you will be able to immediately use to improve your life."
―John Assaraf, president of Re/Max of Indiana

"Bob Proctor is known to so many as someone to listen to, to watch, to learn from. The secret gift of Bob is that he gives you to yourself. A return to innocence, where a paradigm shift takes place, if you allow. From there, awake and aware, you can be anything you want."
―Paul Gilman, musician, producer and composer, and owner of GilmanSound

Foreword

In 2006, at a seminar in Vancouver, Washington, a man I’d never met, seen, or heard of before stepped onto a stage in front of me, began speaking, and proceeded to change the course of my life forever.

That man’s name was Bob Proctor. And the day I spent in his audience all those years ago, soaking up his energy and wisdom and jotting down notes like crazy, marked the beginning of a journey I had never imagined myself taking, toward a future I had never envisioned―though I came to realize it was the future I had been destined for all along.

As I would quickly learn, I wasn’t the only one who’d had such an experience after meeting him. In fact, I was one of millions.

But Bob Proctor didn’t just help facilitate my new future; he became an essential part of it. You see, I made a sudden and absolute decision at that seminar: I decided that one day, I was going to work with this incredible man. Not just work with him, but become a member of his inner circle of advisers.

Soon after that seminar, I walked away from a thriving law practice and booming, lucrative career to do exactly that. I have never looked back.

Today, as his business partner, his collaborator, and―the role I most cherish―his friend, I am reminded on a day-to-day, sometimes minute-to-minute basis, of exactly why Bob Proctor is one of the most respected, listened-to, and beloved people on this planet.

“How does he do it?” Walk through the crowd at a Bob Proctor event (and there’s always a crowd) and you’ll hear that question a lot. How does he have so much energy? How does he manage to do so much, to connect with so many, to always seem as excited and passionate about the information he’s presenting as if he has just discovered it for the first time?

Having now spent countless hours with him, I can tell you that there’s no “seem” about Bob’s passion or belief. It’s 100 percent real, every time.

Everything Bob does comes from a place of absolute genuineness, conviction, and generosity. He is a living testament to the truth and effectiveness of everything he teaches. He knows, from the most powerful, indelible sort of personal experience, that with the right combination of faith, knowledge, and action, anything―anything―is possible, for anyone. He is consistently awed by the magnificence of this truth, and he’s on a mission, in every moment of his life, to awaken as many people to it as he possibly can.

And if it also “seems” as if he’s plugged in to some sort of cosmic energy source in pursuit of this mission, he’ll be the first one to tell you that he absolutely is . . . and that there’s an open outlet for anyone who wants to join him!

Yet there remains something about Bob Proctor that defies definition or categorization―something that can’t be explained by his past, his experiences, or his accomplishments; something remarkably rare and precious. Many know the truth. Many live the truth. But very few are able to make the truth known and livable to others. He IS. As one gentleman at a recent event so perfectly put it, “You could hear the same thing a hundred times from a hundred great people. But somehow, when Bob says it, you get it. You believe it.”

Of the many wonderful gifts he possesses, I believe this one is his greatest. Truly, there is no one else in the world quite like Bob Proctor.

The writings we’ve brought together in this collection represent Bob at his very best. As you read them, you’ll witness his amazing ability to distill the most complex questions and challenging concepts down to something simple, clear, and completely understandable: his extraordinary gift for seeing and articulating the profundity in ordinary occurrences and the magic in everyday moments, and his uncanny knack for saying exactly the right thing, at precisely the right moment and in just the right way, to flip the switch . . . to make it all suddenly click.

This is what Bob Proctor did and continues to do for me. It’s what he has done for so, so many people all over the world. It’s what he will do for you, too, the moment you let him into your life.

Turn the page, and start right now. I promise . . . you’ll LOVE where it leads you.

―Sandra Gallagher, President, CEO, and Cofounder,
Proctor Gallagher Institute

Whidbey Island, Washington
May 2014

ACHIEVEMENT

In school, straight As were always indicative of a great year.

In business, the same rule applies:

Straight As will give you what you want every time. With Awareness, Acceptance, and Alteration comes Achievement.

First, you must become Aware of the primary cause of the results you are getting. The truth is not always in the appearance of things. Your results are never caused by something outside of yourself; results are always an inside job. Your results are a physical or outward expression of the inner conditioning in your subconscious mind.

Your behavior is causing your results . . . and your conditioning is causing your behavior.

The second A is Acceptance. You must accept responsibility for your results. When you accept full responsibility for your own results, you will make the necessary decisions to alter them.

Acceptance of this truth is always the preamble to a magnificent future.

When you accept your subconscious conditioning as the cause of your results, you will be ready for the third A―Alteration. You will decide to alter the conditioning in your subconscious mind, conditioning that is both genetic and environmental. You and your results are actually the product of someone else’s habitual way of thinking. To make the necessary alterations in this area not only takes time, it takes a respectable amount of study and discipline, but it’s worth it.

It is well worth every penny and every speck of energy you invest in learning how to alter your old conditioning.

This simple process will permit you to ACHIEVE whatever goal you set.

Let’s review it. Become Aware of the cause of your results. Accept responsibility for your results. Alter your conditioned subconscious mind. Achieve any goal you set.

Straight As―aim for them!

Nothing stops the man who desires to achieve. Every obstacle is simply a course to develop his achievement muscle. It’s a strengthening of his powers of accomplishment.

I attempt an arduous task; but there is no worth in that which is not a difficult achievement.

ACTION

The personal association I had with Earl Nightingale was a great education, but I could never estimate the effect his recorded messages have had on my life.

One of those messages was titled “That’s Good.” I listened to it so often, I could almost repeat it verbatim. On that record, he shared a fable about the devil having a sale that is most interesting. Like most old fables, it has a moral well worth thinking about.

The story goes that Satan was having a sale of his wares. There on display, and offered for sale, were the rapier of jealousy, the dagger of fear, and the strangling noose of hatred, each with its own high price.

But standing alone on a purple pedestal was a worn and battered wedge. This was the devil’s most prized possession, for with it alone he could stay in business. It was not for sale. It was the wedge of discouragement.

Why do you suppose the devil valued so highly, and actually would not sell, the worn and battered wedge of discouragement? Makes you think, doesn’t it?

He prized discouragement because of its enfeebling, demoralizing effect. Hatred, fear, or jealousy may lead immature people to act unwisely, to fight, or to run. But at least they act.

Discouragement, on the other hand, hurts people more than any of these. It causes them to sit down, pity themselves, and do nothing.

Now, this doesn’t have to happen.

Unfortunately, it all too frequently does. Not until we realize that discouragement is often a form of self-pity do we begin to take stock of ourselves and our predicament and decide to act . . . to do something that will take us out of the unpleasant situation.

The answer to discour

An accessible guide to the principles of success by one of the most respected and sought-after motivational speakers of our time. In the tradition of Og Mandino and Zig Ziglar, this inspirational guide uses a wide variety of subjects, from “Achievement” to “Worry,” to bring clarity, information, and motivation to readers.

For millions of readers, Bob Proctor’s name is synonymous with success. A former protege of personal development pioneer Earl Nightingale, Proctor first built a wildly successful business career, and then an internationally successful speaking career, elaborating on the principles of Napoleon Hill’s Think and Grow Rich and other classic success and prosperity texts. Proctor’s position in the business motivation community equals that of Stephen Covey or Og Mandino. But as is not the case with those masters, his books have never been available to the general public―until now!

In The ABCs of Success―the first trade book ever published by this master of motivation and prosperity―Proctor goes beyond the simple laws of success and attraction, weighing in on sixty-seven different topics essential to all those who wish to make their dreams a reality, including persistence, winning, effectiveness, and vision. Organized in A-to-Z fashion and composed of brief essays that can be read over and over, The ABCs of Success is an essential resource for anyone who wants the combined wisdom of a century of success thinking in a single, accessible volume.