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"Global Class is not just a summary of company anecdotes. It is a call to action for businesses and their leaders to embrace a new approach when growing internationally . . . it provides a comprehensive playbook for how to navigate the challenges of going global."
―Financial Times (fDi Intelligence)

"Achieving global scale takes iteration while managing complexity. In Global Class, Aaron & Klaus provide the playbook you need to navigate these changes and reach global scale."
―Eric Ries, Author of The Lean Startup

"Aaron & Klaus have literally written the book on international go-to-market. Their observations and rubrics are very powerful for our business. This is the book I wish I had 15 years ago!"
―Abe Smith, Head of International, ZOOM

"Trust is the number one value when expanding your business internationally. It goes hand in hand with customer success. Global Class is a blueprint for how to achieve both and have YOUR business be a platform (catalyst) for change in every market and community you enter and embrace."
―Polly Sumner, Chief Adoption Officer, SALESFORCE

"Aaron and Klaus provide structure, process, and clarity where there once was only mystery and complexity - Global Class is the perfect guidebook for navigating the challenges of global expansion."
―John Brandon, Fmr. Vice President of International, APPLE

"Global Class helps solve the puzzle for how to globalize and expand internationally in today's competitive and dynamic business environment."
―Elise Rubin, Global Head of Program Management, Internationalization & Product Launch, GOOGLE NEST

"Global Class has built a vocabulary for business leaders like myself to effectively get organizational alignment around international growth initiatives."
―Troy Malone, Vice President of International Operations, DRATA (Fmr. GM of International Expansion, EVERNOTE)

"Localizing a business is challenging. Through Global Class, Aaron & Klaus cracked the code on how to do it by showcasing some of the world's best success stories and focusing on important factors like language and culture, something that, as a computational linguist, I have seen is crucial to success at global scale."
―Kathryn Hymes, Fmr. Head of International Product Expansion, SLACK

"Building a global business takes focus and hard work. Insights from Global Class will help you with the goals and strategies to expand internationally."
―Scott Coleman, Fmr. Head of Growth & International Product, PINTEREST

"To succeed as a global business in today's ultra-competitive environment, you have to act fast and hyperscale. In Global Class, Aaron & Klaus show you how to create the speed and momentum needed to succeed in that environment."
―Emil Michael, Fmr. Chief Business Officer, UBER

"This book should be required reading for any business leader with an eye on international markets."
―Steve Blank, The Father of Modern Entrepreneurship

"Entering new global markets is hard. Global Class, helps you bridge the chasm between local market success and global-market fit."
―Alex Osterwalder, CEO Strategyzer and inventor of the Business Model Canvas

"Global Class celebrates the uniqueness of cultures across the world and how to bridge the differences, so businesses are able to be a force for good."
―Jennifer Yuen, Fmr. Head of Americas Marketing, AIRBNB

"The way Aaron & Klaus describe a Global-Class Company is the exact model we aspire to at Flexport - culturally curious, localized, and strong in our core company values."
―Ryan Petersen, Founder & CEO, FLEXPORT

"Just like agile unlocked innovation, the strategies and tactics captured in Global Class unlock the secrets to successful global expansion...the companies that leverage this book will be the top global companies of tomorrow."
―Whitney Bouck, Managing Director, INSIGHT PARTNERS

"Excellent! Learning to become a global company that stays agile through changing markets, cultures, and legislations can feel like an overwhelming task. Global Class will focus your priorities and walk you step-by-step through the methodology to take your company to the next level."
―Dr. Marshall Goldsmith is the Thinkers50 #1 Executive Coach and New York Times bestselling author of Triggers, Mojo, and What Got You Here Won't Get You There

Chapter Page
Introduction: The Genesis of Global Class 1
Part 1 Evolve
The Global Class 17
1. Shift The World Has Changed 19
2. Lead The Global Class Company 35
3. Trailblazer The Interpreneur 63
Part 2 Scale
Effective International Growth 79
4. Align The Four Commitments for Successful Global Growth 81
5. Localization Global Agile Part 1: Discovery and Hypothesis Development 107
6. Complexity Global Agile Part 2: Preparation, Validation, and Implementation 137
7. Momentum How Global Class Companies Facilitate Rapid Growth 183
Part 3 Empower
The Three Pillars for Achieving Global Scale 211
8. People Building Global Class Teams 213
9. Management The Global Class Management Model 235
10. Culture Balancing the Three Layers of Culture 263
11. Conclusion The Global Class Company, Interpreneurs, and You 287
Epilogue: IMPACT: The Role of the Global Class in Society 291
Acknowledgments 297
Glossary/Frequently Used Terms 307
Index 313

#2 WALL STREET JOURNAL BESTSELLER and NATIONAL BESTSELLER- The Playbook for Building a Global Company.

Learn how 250+ of the world's fastest growing companies (from 50+ countries) successfully scaled globally including: Google, Zoom, Airbnb, Slack, Apple, Canva, Flexport, Zendesk, Rakuten, Salesforce and MANY more!
Endorsed by 45+ top corporate executives, unicorn startup founders, investors and bestselling authors. Next Big Idea Club Nominee (Aug 2022)

"Global Class is not just a summary of company anecdotes. It is a call to action for businesses and their leaders to embrace a new approach when growing internationally... it provides a comprehensive playbook for how to navigate the challenges of going global." - Financial Times (fDi Intelligence)

"Achieving global scale takes iteration while managing complexity. In Global Class, Aaron & Klaus provide the playbook you need to navigate these changes and reach global scale." - Eric Ries, Bestselling Author of The Lean Startup

WHAT is Global Class?
The business world has changed and to stay ahead companies have to think, operate and scale differently. Companies need to adopt a new mindset and build distributed teams with a unique set of skills to succeed in new markets. A new strategic approach and revision to the agile methodology are necessary to better balance the need to localize with the complexity that localization creates.

To date, business leaders have had to learn how to scale globally the hard way - through trial, error and failure - since no guidebook existed to light the way... until now.

Enter Global Class.

Global Class is the playbook that teaches you how to build teams, manage a diverse international footprint, and balance cultural differences to scale globally by focusing locally. Through case studies and insights from more than 250 of the world's fastest growing companies, Aaron McDaniel and Klaus Wehage illuminate what this new class of business ("Global Class Companies") do to succeed, who are the catalysts of their growth ("Interpreneurs") and how they do it.

From market entry to international growth, Global Class introduces a comprehensive tool kit of practical frameworks that provide a blueprint for how to build and manage a global business.

Global Class is the essential playbook for reaching global scale for businesses of all sizes and stages.

Global Class' mission is to make global growth a shared experience (instead of the solitary one it traditionally has been) and save companies time and money that is often wasted in the process of approaching international growth, the wrong way.