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"In his intriguing book, The Metaverse, Matthew Ball explains how it could operate in practice and explores how it might turn out to be a lot more exciting and beneficial invention than the miserabilists imagine, so long as we help shape its evolution . . . [written] in an informed and provocative style . . . it serves as a comprehensive guide to every aspect of the metaverse, from its technical underpinnings to its societal responsibilities."
― John Thornhill, Financial Times

"The Metaverse: And How It Will Revolutionize Everything, offers a better understanding of the metaverse than the novel that coined the term ― 1992’s Snow Crash… it tactfully toes the line between enthusiasm and skepticism while weighing possible futures against infrastructural realities… A tour of metaverse concepts from heady theory to gritty technicalities."
― Cecilia D'Anastasio, Bloomberg

"Where big tech waffles about the metaverse while spending billions on making it a reality, Ball has exacting standards for what the metaverse must be and what would be needed to achieve it."
― James Ball, The Spectator

"[A]n instant classic . . . detailed, meticulously researched, and dense with observations and insight. I read it twice, just to make sure I scooped up every gem within it . . . a must-read for those in digital media . . . I loved this book and can’t recommend it highly enough."
― Charlie Fink, Forbes.com

"This book presents a comprehensive definition of the Metaverse before explaining the technologies that will power it?and the breakthroughs that will be necessary to fully realize it. ‘The Metaverse’ is a timely, authoritative overview of the subject. Don’t miss it!"
― Cathy Hackl, Forbes

"Matthew is the leading thinker on the metaverse and gaming, one of the leading thinkers on media… The Metaverse: And How It Will Revolutionize Everything, in my opinion, [is] the very best book on its topic… [I] recommend highly."
― Tyler Cowen, Conversations with Tyler

"For this emerging generation the metaverse will be a perfectly natural psychological extension of everything they have ever known. For the rest of us, who will soon need to catch up, Ball’s book is the best crash course we have."
― Kit Wilson, The Times (UK)

"A robust explanation of a ‘persistent, 3D, virtual world―a network of interconnected experiences and devices, tools and infrastructure, far beyond mere virtual reality’…. A foremost expert on the metaverse, the author defines and demystifies what has yet to materialize, encouraging readers to suspend disbelief and instead consider the concept as they did their early interactions with tech innovations such as touchscreens, app stores, and Zoom… Readers will gain unprecedented insight into an otherwise insular aspect of the tech world."
― Kirkus Reviews

"The Metaverse is a timely, authoritative, and accessible overview of the subject . . . well-pitched for the interested non-expert."
― Hilary Lamb, Engineering and Technology Magazine (UK)

Apple Books: Most Anticipated Books of Summer 2022
Amazon: Editors' Choice in Nonfiction
Fast Company: Selected Among 11 Best Technology Books of Summer 2022
InsideHook: 10 Books You Should Be Reading This July

Tim Sweeney (CEO of Fortnite-maker Epic Games): “Matthew Ball’s essays have defined, analyzed, and inspired the Metaverse for years. His book is an approachable and essential guide to the strategic, technical, and philosophical foundations of this new medium.”

“This book feels like a rare achievement―a definitive statement about an emerging phenomenon that could shape the digital world, the global economy, and the very experience of human consciousness.”
―Derek Thompson, Atlantic staff writer and national best-selling author of Hit Makers

From the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us.

The term “Metaverse” is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party.

But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond.

Taking us on an expansive tour of the “next internet,” Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it―and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse’s almost unlimited applications.

The internet will no longer be at arm’s length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value―and the radical reshaping of society.