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Part 1: What Is Economics?
1. First Principles
2. Economic Models : Trade-offs and Trade
Part 2: Supply and Demand
3. Supply and Demand
4. Cosumer and Producer Surplus
5. Price Controls and Quotas : Meddling with Markets
6. Elasticity
Part 3: Individuals and Markets
7. Taxes
8. International Trade
Part 4: Economics and Decision Making
9. Decision Msking by Individuals and Firms
Part 5: The Consumer
10. The Rational Consumer
Part 6: The Production Decision
?11. Behind the Supply Curve : Inputs and Costs
12. Perfect Competition and the Supply Curve
Part 7: Market Structure: Beyond Perfect Competition
13. Monopoly
14. Oligopoly
15. Monopolistic Competiton and Product Differentiation
Part 8: Microeconomics and Public Policy
16. Externalities
17. Public Goods and Common Resource
18. The Economics of the Welfare State
Part 9: Factor Markets and Risk
19. Factor Markets and the Distribution of Income
20. Uncertainty, Risk, and Private Information
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When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Krugman and Wells' signature storytelling style and uncanny eye for revealing examples help readers understand how economic concepts play out in our world. Microeconomics 5e provides unparalleled coverage of current topics, including sustainability, the economic impact of technology and pressing policy debates. A commitment to broadening students' understanding of the global economy; a global focus is woven throughout with more on the ascendance of China's economy, the Euro and events in Europe (including Brexit), and post-recession economies around the globe.
Microeconomics is available with SaplingPlus, our integrated online learning system which combines powerful multimedia resources with an integrated e-Book, robust homework, and a wealth of interactives, creating an extraordinary new learning resource for students. Resources include:
Graphing questions: Multi-step graphing questions are paired with helpful feedback to guide students through the process of problem solving
News analysis features: pairs journalistic takes on pressing issues with questions based on Bloom's taxonomy
Discovering Data activities help students develop data literacy through interpreting, analyzing, sharing, and reporting on data.
Find out more about SaplingPlus at www.macmillanihe.com/sapling.
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