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PART 1: An Overview of Business Ethics
1. An Introduction to Business Ethics
2. Moral Foundations of Business Ethics
3. Stakeholder Relationships, Social Responsibilityand Corporate Governance

PART 2: Ethical Decision Making and Leadership
4. Ethical Decision Making
5. Ethical Decision Making in a Global Context
6. Ethical Leadership

PART 3: Legal Standards and Common Business Ethics Issues
7. Law as an Ethical Standard
8. Common Business Ethics Issues

PART 4: Implementing Business Ethics in a Global Economy
9. Organizational Factors: The Role of Ethical Culture and Relationships
10. Developing an Effective Ethics Program
11. Ethics Auditing
12. Ethics and the Environment

PART 5: Cases
1. Starbucks Mission: Social Responsibility and Brand Strength
2. Walmart Manages Ethics and Compliance Challenges
3. Apple Inc.’s Ethical Success and Challenges
4. Google: The Quest to Balance Privacy with Profit
5. Enron: Questionable Accounting Leads to Collapse
6. PepsiCo’s Journey Toward an Ethical and Socially Responsible Culture
7. Evergreen Enhancement
8. The Man in the Mirror (A)
9. Culture Clash in the Boardroom
10. Leadership Crisis at Steelworks’ Xiamen Plant
11. Insider Trading at the Galleon Group
12. Blood Bananas: Chiquita in Colombia
13. Ziqitza Health Care Limited: Responding to Corruption
14. Managing the Risks of Global Bribery in Business
15. Jextra Neighbourhood Stores in Malaysia
16. Fire in a Bangladesh Garment Factory
17. A Kidney for a Life: Julio’s Story
18. Sanlu’s Melamine-Tainted Milk Crisis in China
19. How Will You Measure Your Life?
20. Bringing Down the President: Do Results Justify the Means?

David L. Bishop is Principal Lecturer at the University of Hong Kong and the International MBA Program at Fudan University, Shanghai. He has broad legal experience in the United States and across Asia, and has worked on major real estate, private equity, financing, and M&A deals, and has participated in numerous negotiations in China, Hong Kong, and Taiwan. He has also acted as outside counsel in connection with various corporate, technology, life sciences, and commercial matters for MNCs operating in Asia. In addition to a robust private legal experience, Mr. Bishop consults companies about their ethics, CSR, pro bono, and social entrepreneurship initiatives, and is founder and director of multiple non-profit companies. Mr. Bishop received a J.D. from the Georgetown University Law Center, and a B.A., magna cum laude, in History and Mandarin Chinese from Brigham Young University.

David S. Lee is Senior Lecturer at the University of Hong Kong. Mr. Lee worked in investment management in Hong Kong and London before joining the University of Hong Kong. He started his career at Goldman Sachs and has experience as a lawyer and in management consulting. Mr. Lee remains engaged in professional practice by working with companies and entrepreneurs, particularly in finance and technology. Mr. Lee obtained a J.D. from the UCLA School of Law, an M.Sc. in Organisational and Social Psychology from the London School of Economics and Political Science, an M.A. in East Asian Studies from Harvard University, and a B.A., cum laude, in International Politics and Asian Studies from Brigham Young University.

Dr. O.C. Ferrell is the James T. Pursell, Sr. Eminent Scholar in Ethics and Director of the Center for Ethical Organizational Cultures at Auburn University. He has been on the faculty at Belmont University, the University of New Mexico, University of Wyoming, Colorado State University, University of Memphis, Texas A&M University, University of Michigan, Illinois State University, and Southern Illinois University. Dr. Ferrell holds a Ph.D. from Louisiana State University in Marketing, an M.B.A. in Marketing as well as a B.A. in Sociology from Florida State University. Dr. Ferrell is President-Elect of the Academy of Marketing Science. He also serves as a board member of the NASBA Center for the Public Trust and as an advisory board member of Savant Learning. He serves on the Academic Advisory Committee for the Direct Selling Education Foundation. He received the AMS Cutco/Vector Distinguished Educator Award for contributions to the marketing discipline. Dr. Ferrell has also served as an expert witness in high profile ethics, legal, and marketing cases.

John Fraedrich, Ph.D. received his degrees from Brigham Young and Texas A&M University and is the Jannetides Professor of Business Ethics at Southern Illinois University. He has written more than 50 books, articles, and proceedings, mostly related to the application of ethics and values, and has represented academia at the ambassador level in Washington D.C. Dr. Fraedrich has the distinction of being one of 50 marketing ethics professors selected to participate in the International Consortium on Ethics and Social Responsibility. On a global level, he has helped affect business ethics dialogue as the only ethics professor invited by a former U.S. Secretary of State to participate in an executive seminar on globalization and its implications and challenges for societies, corporate responsibility, and public policy. He is also the author of an integrated application-oriented ethics software for academics and Fortune 500 corporations.

Linda Ferrell, Ph.D., is Professor and Chair of the Marketing Department at Auburn University. She was Distinguished Professor of Leadership and Business Ethics at Belmont University. Prior to serving at Belmont University she was a Professor of marketing and Creative Enterprise Scholar with the University of New Mexico’s Anderson School of Management. She earned a Ph.D. from the University of Memphis and an M.B.A. and B.S. in Fashion Merchandising from Illinois State University. Dr. Ferrell was recently honored as the Innovative Marketer of the Year by the Marketing Management Association. She is on the Board of Directors of Mannatech in Dallas, a NASDAQ-listed health and wellness company. She also serves on the Board of the NASBA, Center for the Public Trust and on the Executive Committee, Board, and Academic Advisory Committee of the Direct Selling Education Foundation. She is on the Cutco/Vector College Advisory Board and is immediate Past President of the Academy of Marketing Science and Past President of the Marketing Management Association. Dr. Ferrell also serves as an expert witness in ethics and legal disputes.

Additionally, each chapter contains a contemporary real-world debate issue that allows students to apply chapter principles to current business ethics issues.
The book contains 12 new mainly Asian-focused cases, situations, and updates that are interwoven throughout the text, which should make the learning more meaningful for students studying and working in Asia.
To complement classroom teaching and learning, a number of online teaching resources and simulations have also been incorporated to augment the book.
The text is presented in a clear and engaging way to make the material as accessible as possible to students.