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전 세계의 균형 잡힌 브랜드를 매월 하나씩 소개하는 광고 없는 월간지 『매거진 B(Magazine B)』 제82호《Bali(영문판)》. 새로운 비즈니스를 구상하는 브랜드 관계자부터 브랜드에 대한 감각을 익히고 싶어 하는 이들까지, 브랜드에 관심을 가진 모두를 위해 만드는 진지하지만 읽기 쉬운 잡지이다.

■ About the Publication

Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.


■ About the Issue

Welcome to the 82nd issue of B.

Modern society has conditioned humans to the cycle of perpetual adaptation. They adjust to evolving work paradigms, family structures, and social hierarchies- not to mention rising generations, new cultures, and emerging technologies. We take it for granted that adaptability is the ultimate survival skill. This holds especially true for urban dwellers, who remain invariably admired through the ages. Concepts that are largely considered virtues like convenience and efficiency, to name a couple, originated to satisfy the demands of city life. Likewise, for millennia, cities have peddled grandiose dreams and ideals to acculturate residents. Unfortunately, though, this never-ending chain of forced adaptation overruns our ability to raise questions. The momentum pushes us to just keep moving forward. But an unquestioning life is nothing more than simple survival because to be alive is to question who you are as a person and why you continue to live on.

This issue introduces Bali, a place where asking profound existential questions is the norm. It’s easy to find glowing testimonies of the island professing that this is the place to ruminate and discover answers to life questions. Countless also share a similar story of embarking on a short trip to Bali, only to settle down on the island and never look back. A popular tourist destination located among over 10,000 Indonesian islands, it’s fascinating to see how Bali is consumed like a religion. Truth be told, Bali may very well be the only place on earth where people can experience both a spiritual awakening and an incredible creative energy that never disconnects from the rest of the world-an assertion evidenced by the island’s status as a surfing and yoga mecca. Unlike most physical activities that condition the body and mind, yoga and surfing introduce unique spiritual challenges. Case in point, surfing teaches humans how to let go in the face of vast ocean, and yoga engages practitioners on a journey to self-discovery.

Known as a paradise for yoga and surfing retreats that also has fascinating cultures beyond tourism, Bali’s reputation is not all owing to the natural beauty. In fact, most people B met in Bali waxed lyrical about the all-embracing quality of the Balinese people. Other places that B has covered for city issues- namely Berlin, Portland, and Bangkok-also attract talented newcomers because they accept the new and the diverse. Such inclusivity is one of the greatest values that a good city offers. And it seems that Bali tops this list of highly inclusive cities. People are free to stay and leave as they please, and a veteran island dweller of two or more years can mingle easily with a visitor on a two-week stopover. One traveler on a brief sojourn to Bali said that it was like a “home you can come back to whenever you want.”

If foreigners can move around and feel like a place rivals their home turf in terms of comfort, it’s without a doubt that there’s more than national tourism promotion policies at work. And that’s why Bali continues to be praised ardently as a singular destination. Along with inclusion, many point to a great sense of balance in Bali and among the Balinese people. In this sense, balance is how a society can flexibly interact with external stimuli while retaining a strong cohesive identity. This sense of balance can be earned only by those prioritizing self-preservation. Going back to the idea of human conditioning, the Balinese practice constant self-reflection thanks to powerful forces of nature and millennia-old religious practices. It seems natural, then, that city dwellers accustomed to being pushed along by external stimuli would find Bali original and fresh. Returning the body and mind back to an ultimate zero point is to regain a center of gravity. A digital nomad B interviewed in Bali offered a great line about this state of balance: “It can be said that rebels who want to control their lives visit Bali. [ㆍㆍㆍ] Then, they realize that they can do pretty much whatever they want.”

Eunsung Park
Content & Editorial Director

■ Table of contents

02 Intro

08 Editor’s Letter

12 IS BALI WORTH VISITING?
Stories about Bali and Balinese culture

19 SURFERS IN BALI
Three surfers talk about surfing life

24 LIVING IN THE WAVES
Creator Thai Little talks about surfing communities in Bali

34 SURF REPORT
Bali’s top surfing spots and wave types

39 DIGITAL NOMAD DIARY
Digital nomads discuss their lives and decisions to settle down in Bali

46 WORKING REMOTELY
Bali’s top coworking spaces teeming with digital nomads

57 YOGIS IN BALI
People in pursuit of a balanced state of body and mind through yoga in Bali
62 SPIRITUAL LIFE
Spiritual cultivation and daily practices from two yoga studios

68 VIEWPOINTS
Regular sojourners to Bali talk about their experiences in-country

72 OUTLINE
An essay reflecting an intimate understanding of Balinese culture and key concepts that encapsulate Balinese society

82 BALINESE HOUSES
Traditional houses that embody Balinese social values

84 BALINESE CUISINE
Iconic Indonesian dishes available in Bali

88 NEW DESIGN PRACTICE
Five creators committed to connecting traditional beauty with modern tastes

118 CULINARY VENTURES
Ecological farms and local restaurants that revolutionized Balinese culinary culture

132 LIVING IN BALI
The lives and living spaces of incomers in Bali

146 OBJECTS
Objects that demonstrate Bali’s artistic style and craftsmanship

154 THE ULTIMATE GUIDE TO BALI
Hot spots in six areas rich in Balinese culture

173 OUTRO