추가 적립 안내

“With Samsung Rising, Geoffrey Cain shines an incisive and entertaining light into the secretive world of the South Korean technology giant, whose ambitions and idiosyncrasies are shaping our digital lives in ways we probably can’t imagine.”-Brad Stone, author of The Everything Store and The Upstarts

“Reads like a thriller, whipping us through the dramatic story of the world’s largest technology company.”-Daniel Tudor, author of Korea: The Impossible Country

“An extraordinary work of narrative business reportage . . . With the flair of a novelist, Geoffrey Cain tells the story of Samsung’s meteoric rise.”-Robert S. Boynton, author of The New New Journalism and The Invitation-Only Zone

“It’s often impossible to discern where Samsung ends and South Korea begins-and vice versa. Geoffrey Cain pulls back the curtain with this timely and uniquely intimate look at Korea Inc. in all its cacophonous wonder.”-William Pesek

An explosive expose? of one of the biggest and most secretive companies in the world, Samsung, as the Korean juggernaut battles Apple and Sony to dominate the world of technology

미국 언론의 한국 통신원으로 근무하며 삼성을 취재한 제프리 케인 기자의 최근 출간 저서 - '삼성의 부상'(Samsung Rising)


Based on years of reporting on Samsung for The Economist, The Wall Street Journal, and Time, from his base in South Korea, and his countless sources inside and outside the company, Geoffrey Cain offers a penetrating look behind the curtains of the biggest company nobody in America knows. Seen for decades in tech circles as a fast follower rather than an innovation leader, Samsung today has grown to become a market leader in the United States and around the globe. They have captured one quarter of the smartphone market and have been pushing the envelope on every front.

Forty years ago, Samsung was a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer, located in a backward country with a third-world economy. With the rise of the PC revolution, though, Chairman Lee Byung-chul began a bold experiment: to make Samsung a major supplier of computer chips. The multimillion- dollar plan was incredibly risky. But Lee, wowed by a young Steve Jobs, who sat down with the chairman to offer his advice, became obsessed with creating a tech empire. And in Samsung Rising, we follow Samsung behind the scenes as the company fights its way to the top of tech. It is one of Apple’s chief suppliers of technology critical to the iPhone, and its own Galaxy phone outsells the iPhone.

Today, Samsung employs over 300,000 people (compared to Apple’s 80,000 and Google’s 48,000). The company’s revenues have grown more than forty times from that of 1987 and make up more than 20 percent of South Korea’s exports. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones spontaneously bursting into flames, reveals the dangers of the company’s headlong attempt to overtake Apple at any cost.

A sweeping insider account, Samsung Rising shows how a determined and fearless Asian competitor has become a force to be reckoned with.