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Andri Pol, born in 1961 in Bern, has spent the last few decades focussing closely on Switzerland and the Swiss identity on the one hand, and simultaneously marvelling at the entire world and its inhabitants on the other. What drives him and has led to his success are his openness towards the world in general and his inexhaustible curiosity. Pol¡¯s work visually reflects contemporary culture at the levels of cultural, social, and political identity and, in the Swiss case, also definitions of nationhood. The way that his images are constructed is such that societal norms and cultural codes are concurrently explored and imploded in his photography. His obscene contrasts and combinations of imagery address the stark contrasts and huge contradictions that we are faced with by living in a world dominated by consumerism and the free market.
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