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* Washington Post's "10 Leadership Books to Watch for in 2019"
* Newsweek's "Best of Summer Books"
* Financial Times' "Summer Books of 2019
* Thrive Global's "Top Books on Leadership"
* Inc.com's "10 Business Books You Need to Read in 2019"
* Business Insider's "14 Books Everyone Will Be Reading in 2019"
* Management Today's "Top Business Books to Read in 2019"

"A groundbreaking book that spans industries and time." ―Newsweek

"Loonshots crystallizes crucial lessons about innovation and collaboration more exquisitely than any book I've read. Beyond that, it's an absolute page-turner, packed with scintillating stories of world-changing ideas." ―David Epstein, #1 NYT bestselling author of Range and The Sports Gene

“A witty, invigorating exploration of human behaviour and discovery.” ―Nature

“An ambitious and entertaining effort to lay out some fundamental laws of success and uncover the truth about successful group behavior… Bahcall makes the whole idea sing by bringing in references from across business, history, cinema and science.” ―Financial Times

"This thorough, fascinating study will appeal to a broader audience than just business wonks." ―Booklist

“This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world.” ―Daniel Kahneman, winner of the Nobel Prize and author of Thinking, Fast and Slow

“A wonderful book that explores the beauty, quirkiness and complexity of ideas, Loonshots will both educate and entertain you. If you care about ideas ― especially new and out-of-the-box ones ― you need to read this book.” ―Siddhartha Mukherjee, Pulitzer Prize-winning author of The Emperor of All Maladies

어떻게 미국은 제2차 세계대전을 계기로 세계 패권을 잡았는가? 애플을 세운 스티브 잡스부터 영화 [스타워즈] 시리즈, 바이오테크 산업의 문을 연 제넨테크까지 이들은 무엇이 달랐기에 결정적 순간에 폭발적 성장을 할 수 있었을까? 비슷한 점이 전혀 없어 보이는 이들 국가, 기업, 리더에게는 한 가지 공통점이 있었다. 바로 외면 받던 아이디어를 발 빠르게 육성해 성장의 동력으로 만드는 시스템을 갖추었던 것. 이들은 창의성과 효율성의 선순환 시스템을 통해 세계의 패권을 잡고, 질병과의 전쟁에서 승리했으며, 쟁쟁한 경쟁자들을 물리치고 위대한 기업으로 거듭났다.

물리학자, 바이오테크 기업 창업자이자 최고경영자인 사피 바칼은 『룬샷(Loonshots)』에서 ‘미친’ 아이디어라고 손가락질 받던 ‘룬샷’이 어떻게 전쟁, 질병, 비즈니스의 위기를 승리로 이끌었는지 과학자와 경영자의 눈으로 탐구한다. “성공과 실패에 대해 지금까지와는 전혀 다른 차원의 접근”이라는 로버트 러플린(노벨 경제학상 수상자)의 추천사처럼 기존의 질서와 상식이 무너지는 시대에 이 책이 새로운 돌파구가 되어줄 것이다.

"This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world." --Daniel Kahneman, winner of the Nobel Prize and author of Thinking, Fast and Slow

What do James Bond and Lipitor have in common? Why do traffic jams appear out of nowhere on highways? What can we learn about innovation from a glass of water? In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.

Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice.

Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how this new kind of science helps us understand the behavior of companies and the fate of empires. Loonshots distills these insights into lessons for creatives, entrepreneurs, and visionaries everywhere.

Over the past decade, researchers have been applying the tools and techniques of phase transitions to understand how birds flock, fish swim, brains work, people vote, criminals behave, ideas spread, diseases erupt, and ecosystems collapse. If twentieth-century science was shaped by the search for fundamental laws, like quantum mechanics and gravity, the twenty-first will be shaped by this new kind of science. Loonshots is the first to apply these tools to help all of us unlock our potential to create and nurture the crazy ideas that change the world.

* Instant WSJ bestseller
* Translated into 18 languages
* #1 Most Recommended Book of the year (Bloomberg annual survey of CEOs and entrepreneurs)
* An Amazon, Bloomberg, Financial Times, Forbes, Inc., Newsweek, Strategy + Business, Tech Crunch, Washington Post Best Business Book of the year
* Recommended by Bill Gates, Daniel Kahneman, Malcolm Gladwell, Dan Pink, Adam Grant, Susan Cain, Sid Mukherjee, Tim Ferriss

Why do good teams kill great ideas?

Loonshots reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.

Bahcall, a physicist and entrepreneur, shows why teams, companies, or any group with a mission will suddenly change from embracing new ideas to rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice.

Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how a new kind of science can help us become the initiators, rather than the victims, of innovative surprise.

Over the past decade, researchers have been applying the tools and techniques of this new science―the science of phase transitions―to understand how birds flock, fish swim, brains work, people vote, diseases erupt, and ecosystems collapse. Loonshots is the first to apply this science to the spread of breakthrough ideas. Bahcall distills these insights into practical lessons creatives, entrepreneurs, and visionaries can use to change our world.

Along the way, readers will learn how chickens saved millions of lives, what James Bond and Lipitor have in common, what the movie Imitation Game got wrong about WWII, and what really killed Pan Am, Polaroid, and the Qing Dynasty.

“If The Da Vinci Code and Freakonomics had a child together, it would be called Loonshots.” ―Senator Bob Kerrey