BTS Art Revolution : BTS 예술혁명 영문판
2013년 9월 9일 이후 누적수치입니다.
Recently, a seven-member boy band from Korea called BTS has captivated the globe, forming the most massive and powerful fandom in history. The BTS phenomenon reaches far beyond the typical achievements of pop stars: as Jiyoung Lee illustrates, the changes that have been shown by BTS and their fandom ARMY are not confined to the music industry, but symptomatically shows significant sociocultural changes and revolutionary mutations in art, as well as a Zeitgeist or the political unconscious of the present age.
Lee argues that BTS has made fissures in the oppressive hierarchical structure of existing society and analyzes the socio-critical implications of BTS’ lyrics as a kind of patricide on a social level. Their tendency toward horizontality is not limited to their message, but further inspires fans’ grassroots movements to bring about diverse sociocultural changes. Examining the relation between BTS and their fandom as well as BTS’ online-network-based art form through the concept of Gilles Deleuze, “Rhizome,” she further proposes novel concepts, “network-image” and “sharing value,” which are crucial to understanding the contemporary era’s art form based on the mobile network platform.
“The author focuses on the fandom ARMY that supports BTS. Unlike existing idol groups that have maintained a vertical hierarchy in relation to fandom, BTS seeks horizontal communication with ARMY. She writes that “BTS and ARMY have gained their explosiveness through resonance in their mission to change the world, to lead the world in the direction of greater freedom and liberation.””- Yonhapnews
“The author of BTS Art Revolution addresses the message relayed by the group, the way their message resonates across generations, and the group’s interactions with fans. She focuses on the unique relationship between BTS and their global fandom Army and the ways in which the group fuels individual fans to take on a more active role, as well as cultural changes the BTS fever may herald.” - The Korea Herald
“The author argues that BTS has caused “the English-centrism that had long maintained the hierarchies between dominant cultures and others … to crack.” ”- The Korea Economic Daily
“Author Lee Ji-young, an expert on the philosophy of Gilles Deleuze, analyzes the relationship between BTS and the fandom ARMY based on Deleuze’s concept of rhizome.” - Korea Joongang Daily
“The author, whose research focuses on the film-philosophy of Deleuze, writes that BTS, “beyond being an idol group, can be a representation of radical, ongoing changes in society, media and art form.” Furthermore, she calls this the “BTS phenomenon” that serves as a “starting point of social change and a revolutionary becoming that will change society.” ”- The Hankyoreh
“Upon publication of this book, the music of “idols” will no longer be something reserved for niche culture. It has already become one of the social phenomena that disrupt society and further a subject of philosophical and artistic research that seek to analyze the phenomenon.”- Kukminilbo
“BTS, Art Revolution is an art-philosophy text in which the author has surpassed any existing level of journalistic analysis to put down words of expertise with serious commitment.”- The Munhwa Ilbo
“:How have the music of BTS and the fervor of their fandom ARMY become a sociocultural phenomenon and an aesthetic political episode? Analyzing the revolution and new art being produced by BTS and ARMY through the philosophy and art theory of Gilles Deleuze and Walter Benjamin, this book presents an engaging answer to the question.”- The Segye Ilbo
“More than anything, the book focuses on BTS’ online activity through which they communicate with ARMY. What distinguishes BTS’ social media communication from other idol groups’ is horizontal exchange and solidarity. BTS distances itself from the image of perfect stars. They communicate in the most intimate way, just as friends do. Fans, fascinated by their appearance as normal human beings, initiate various online and offline activities to spread their appreciation of BTS.” - The Chosun Ilbo
“The author writes, “[The BTS phenomenon] is the starting point that weakens the authority and power of seemingly absolute and perpetual reality. As reality’s authority and power starts to be weakened, we can dream of a different life, a different world.” ”- The Kyunghyang Shinmun
“If this is not something that changes the world, if this is not life-changing, what is?” - JoongAngIlbo
“BTS is the hammer that breaks the frozen surface of the ocean of neoliberalism, and the vest that protects young people’s dreams from bullets of the world. The fandom “ARMY” is nothing but passive. They dismantle the old hierarchy where artists produce and fans consume.” - Jang Eunsu, book critic, Maeil Business Newspaper
“The popularity and influence of the idol group BTS is often associated with the group’s flawless choreography or social media marketing, but the author explains that this phenomenon is based on a strategy that can be seen as a revolution.” - Money Today
“BTS, Art Revolution has provided a new perspective on BTS.”- The Seoul Shinmun
Preface to English Edition
Introduction. BTS, their Revolutionary Implications and a New Form of Art
BTS Sweeps the Globe
Serendipity, the Encounter between BTS and ARMY
BTS, a Revolution and a New Form of Art
The BTS Phenomenon as a Seismograph
Why I Write this Book
Part 1. BTS Revolution
Chapter 1. BTS Pulls the Trigger
Sociocritical Message in BTS’ Songs
Dream a Different Dream, Dance a Different Dance
Forward with a Cheerful Ridicule!
Patricide, the Dismantling of Established Rules and Norms
Solidarity to the Universe beyond the Globe!
Chapter 2. Deconstructing Social Hierarchy
Success Achieved by the I-ARMY
Creations of Fans – Online Content
Disruption of Hierarchy Between Languages
Change Begins Where the Established Orders are Incapacitated
Chapter 3. Rhizomatic Revolution through Solidarity
Rhizome: A Horizontal and Acentered System
Principle of Connection
Principle of Heterogeneity and Multiplicity
Principle of Asignifying Rupture
Principle of Cartography
Multiplicity of BTS-ARMY as War-Machine
Revolutionary Praxis and the Cartography of Hope
Part 2. Network-Image as New Art Form
Chapter 1. Structural Features of BTS’ Videos
General Features of the Music Video: Destruction of Narrative Continuity
Open Structure of BTS’ Videos
Repetition and Transformation of the Similar
Symbolism of Images
Online Installation Videos
Cross-Reference and Spectator Participation
Advent of the Network-Image
Chapter 2. The Network-Image and Sharing Value
Characteristics of the Network-Image
Technological Development and Transformation of Art
Sharing, Participation, Openness on Mobile Network Platform
Actual mobility of the Spectator and Sharing Value
Precursors to the New Form of Art
New Form of Art, Democratization, and Hope
Appendix. Beyond the Time-Image of Gilles Deleuze: the Network-Image
Advent of a New Form of Art
The Total System of Cinema
Deleuze’s Attitude Toward the Electronic Image
Advent of the Network-Image
Role of the New Art: Sharing Value
Beyond the Time-Image: the Third Image
Transforming or Overcoming Deleuzian Film-Philosophy with Spectatorship
서울대에서 [들뢰즈의 운동-이미지 개념에 대한 연구]로 철학박사 학위를 받은 뒤 영국 옥스퍼드대에서 영화미학으로 두 번째 박사 논문을 마무리하고 있다. 한국예술종합학교, 서울대, 홍익대, 옥스퍼드대 등에서 강의했고, 현재 세종대 대양휴머니티칼리지에 재직하고 있다. 들뢰즈의 영화 철학과 더불어 모바일 네트워크 시대의 온라인 영상, 비디오 설치 영상, 푸티지 영상, 실험적 다큐멘터리 등 영화와 인접 영상 예술 사이에서 벌어지고 있는 예술의 변모에 관심을 가지고 미학적 존재론적 연구를 하고 있다.
모바일 네트워크 시대의 생산 양식의 변화와 더불 어 변모하고 있는 영상 예술의 새로운 형식과 역할에 대한 이론적 가설을 제시하였으나 적절한 사례를 찾지 못해 중단했던 연구를 방탄소년단의 뮤직 비디오를 중심으로 이루어지고 있는 새로운 현상을 발견하고 재개할 수 있었다. ‘네트워크-이미지’와 그 새로운 예술 형식의 사회적 역할을 ‘공유가치’라고 주장하는 이 책은 그 결과물이라고 할 수 있다.
저서로 [철학자가 사랑한 그림] (공저), Deleuze in China (공저), Nobody knows when it was made and why (공저) [들뢰즈의 영화철학: [시네마]를 넘어서] (근간)가 있고 [푸코], [들뢰즈 : 철학과 영화] 등을 번역했으며, 들뢰즈의 영화철학을 중심으로 영화와 인접 영상 예술들에 대한 다수의 연구 논문을 발표했다.
Dr. Jiyoung Lee teaches Philosophy and Film Studies at Sejong University in Seoul. She holds two MAs in Philosophy and Film Studies, and a PhD in Philosophy from Seoul National University. She is completing her second PhD in Film Aesthetics from the University of Oxford. Her main research areas are French Contemporary Philosophy with a focus on works of Henri Bergson and Gilles Deleuze, Film-Philosophy, Media Aesthetics, New Media Art, Experimental Documentary, and Moving-Image Art.
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