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Chapter Page
Introduction: Success Isn't About You. It's About Us 3
1. The Red Baron and the Forgotten Ace 19
The First Law Performance drives success, but when performance can't be measured, networks drive success.
2. Grand Slams and College Diplomas 39
3. The $2 Million Urinal 54
The Second Law Performance is bounded, but success is unbounded.
4. How Much Is a Bottle of Wine Worth? 77
5. Superstars and Power Laws 98
The Third Law Previous success × fitness = future success.
6. Exploding Kittens and Sock Puppets 123
7. The Ear of the Beholder 147
The Fourth Law While team success requires diversity and balance, a single individual will receive credit for the group's achievements.
8. Kind of Conventional, Kind of Innovative, Kind of Blue 175
9. The Algorithm That Found the Overlooked Scientist 196
The Fifth Law With persistence success can come at any time.
10. Einstein's Error 221
Conclusion 242
Acknowledgments 257
Notes 261
Index 297
Ã¥¼Ò°³
"This is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person."
"This is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person."
--Nassim Nicholas Taleb, author of the New York Times bestselling The Black Swan and Distinguished Professor of Risk Engineering at NYU
An international bestseller
In the bestselling tradition of Malcom Gladwell, James Gleick, and Nate Silver, prominent professor L?szl? Barab?si gives us a trailblazing book that promises to transform the very foundations of how our success-obsessed society approaches their professional careers, life pursuits and long-term goals.
Too often, accomplishment does not equal success. We did the work but didn't get the promotion; we played hard but weren't recognized; we had the idea but didn't get the credit. We convince ourselves that talent combined with a strong work ethic is the key to getting ahead, but also realize that combination often fails to yield results, without any deeper understanding as to why. Recognizing this striking disconnect, the author, along with a team of renowned researchers and some of the most advanced data-crunching systems on the planet, dedicated themselves to one goal: uncovering that ever-elusive link between performance and success.
Now, based on years of academic research, The Formula finally unveils the groundbreaking discoveries of their pioneering study, not only highlighting the scientific and mathematic principles that underpin success, but also revolutionizing our understanding of:
Why performance is necessary but not adequate
Why "Experts" are often wrong
How to assemble a creative team primed for success
How to most effectively engage our networks
And much more.
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