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“explores how a new generation of young businesses across various sectors have created their visual identities, ranging from merchandise to interiors and digital applications” ― Design Week

“if you are thinking about starting all over anew, then Upstart! is the book that you must absolutely buy” ― La Repubblica

“current brand design ―hip, inventive and a delight to the eye” ― Page

“practical examples show how innovative and original corporate design works” ― Business Punk

”An essential read for any agency talent or freelance upstart.” ― Digital Arts

Upstart! showcases an exciting range of visual identities for start-ups and young businesses.

Upstart! presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new generation of small business entrepreneurs has learned to set high design standards. Poised between playfulness and professionalism, their holistic visual identity concepts become an integral part of their core business. From hemp farmers to local box clubs to eyelash extension services, fresh startups and spin-offs from all sorts of sectors present themselves as inventively and stylesavvily as ever before. Communicating through vivid visual languages that unfold across media applications, they involve the customer in authentic styles and stories.

Upstart! explores the contemporary startup scene’s manifold ventures. With a focus on creativity and transformational branding ideas, the compilation covers classic stationery designs, innovative merchandise, interior concepts, and fresh digital applications that have been skillfully orchestrated to leverage business.