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The Obstacle is the Way : The Ancient Art of Turning Adversity to Advantage

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We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that what blocks our path actually opens one that is new and better.

If the competition threatens you, it's time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you are. And as Ryan discovered as Director of Marketing for American Apparel, if your brand is generating controversy - it's also potentially generating publicity.

The Stoic philosophy - that what is in the way, is the way - can be applied to any problem: it's a formula invented more than 2,000 years ago, whose effectiveness has been proven in battles and board rooms ever since. From Barack Obama's ability to overcome obstacles in his election races, to the design of the iPhone, the stoic philosophy has helped its users become world-beaters.

A book for the bedside of every future - and current - leader in the world. -- Robert Greene, author of The 48 Laws of Power and Mastery Ryan Holiday is part Machiavelli, part Ogilvy ... this whiz kid is the secret weapon you've never heard of. -- Tim Ferriss The 4-Hour Work Week An absolute must-read. A kind of user's manual for life, you will turn to it time and time again and learn to tear through any obstacle and resolve any conflict. -- Jimmy Soni, managing editor of Huffington Post, author of Rome's Last Citizen The Obstacle is the Way decants in concentrated form the timeless techniques for self-mastery as employed to world-conquering effect by philosophers and men of action from Alexander the Great to Marcus Aurelius to Steve Jobs. Follow these precepts and you will revolutionize your life. As Mr Holiday writes, "It's simple, it's just not easy." Read this book! -- Steven Pressfield, bestselling author of 'The War of Art and Gates of Fire' Praise for Trust Me, I'm Lying: 'A playbook for the dark arts of exploiting the media --Robert Greene The 48 Laws of Power An astonishing, disturbing book Financial Times

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OVER ONE MILLION COPIES SOLD
#1 Wall Street Journal Bestseller

'Follow these precepts and you will revolutionize your life.' Steven Pressfield, author of The War of Art
'A book for the bedside of every future - and current - leader in the world.' - Robert Greene, author of The 48 Laws of Power

The Obstacle is the Way has become a cult classic, beloved by men and women around the world who apply its wisdom to become more successful at whatever they do.

The book's many fans include a former governor and movie star (Arnold Schwarzenegger), a hip hop icon (LL Cool J), an Irish tennis pro (James McGee), the World Number 1 golfer (Rory McIlroy) and the coaches and players of winning teams like English Rugby National Team, the New England Patriots, Seattle Seahawks and Chicago Cubs.

The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: 'The impediment to action advances action. What stands in the way becomes the way.'

Ryan Holiday shows us how some of the most successful people in history-from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs-have applied stoicism to overcome difficult or even impossible situations. Their embrace of these principles ultimately mattered more than their natural intelligence, talents, or luck.

If you're feeling frustrated, demoralized, or stuck in a rut, this book can help you turn your problems into your biggest advantages. And along the way it will inspire you with dozens of true stories of the greats from every age and era.

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