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'Fraser's approach to starting a business can help anyone get their ideas off the ground.’
Jerry Greenfield, co-founder of Ben & Jerry’s

‘Fraser is an exciting young entrepreneur with an amazing story’ Duncan Bannatyne

Chapter Page
Author's Note xi
Foreword - The 48-Hour Start-Up Philosophy xiii
1. One Weekend 1
2. Coming Up with an Idea 35
3. A Journey of a Thousand Miles … 67
4. The Product 93
5. Creating a Kick-Ass Brand 109
6. Dot.com from Day One 125
7. Finding Your First Customer 145
8. What Next? 181
9. Resources, Links, Tools, Places to Go, Things to Read 197
Acknowledgements 205
About the Author 207

Fraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.

Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune?

In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.

By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:

*Come up with a business idea without the guesswork
*Create a kick-ass brand, website and on-line marketing campaign
*Promote your product

48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for

*Young entrepreneurs
*Students learning about start-ups
*Established entrepreneurs looking for shortcuts
*Teams within corporates who want to create a more innovative and competitive environment