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Introduction -- Chapter 1. From Communist to Venture Capitalist -- Chapter 2. I Will Survive -- Chapter 3. This Time with Feeling -- Chapter 4. When Things Fall Apart -- The Struggle -- CEOs Should Tell It Like It Is -- The Right Way to Lay People Off -- Preparing to Fire an Executive -- Demoting a Loyal Friend -- Lies That Losers Tell -- Lead Bullets -- Nobody Cares -- Chapter 5. Take Care of the People, the Products, and the Profits-In that Order -- A Good Place to Work -- Why Startups Should Train Their People -- Is It Okay to Hire People from Your Friend's Company? -- Why It's. Hard to Bring Big Company Execs into Little Companies -- Hiring Executives: If You've Never Done the Job, How Do You Hire Somebody Good? -- When Employees Misinterpret Managers -- Management Debt -- Management Quality Assurance -- Chapter 6. Concerning the Going Concern -- How to Minimize Politics in Your Company -- The Right Kind of Ambition -- Titles and Promotions -- When Smart People Are Bad Employees -- Old People -- One-on-One -- Programming Your Culture -- Taking the Mystery Out of Scaling a Company -- The Scale Anticipation Fallacy -- Chapter 7. How to Lead Even When You Don't Know Where You are Going -- The Most Difficult CEO Skill -- The Fine Line Between Fear and Courage -- Ones and Twos -- Follow the Leader -- Peacetime CEO/Wartime CEO -- Making Yourself a CEO -- How to Evaluate CEOs -- Chapter 8. First Rule of Entrepreneurship: There are No Rules -- Solving the Accountability vs. Creativity Paradox -- The Freaky Friday Management Technique -- Staying Great -- Should You Sell Your Company? -- Chapter 9. The End of the Beginning -- Appendix: Questions for Head of Enterprise Sales Force -- Acknowledgments -- Credits.

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup--practical wisdom for managing the toughest problems business school doesn't cover, based on his popular ben's blog.

While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he's gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.

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