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Individual Aspects of Consumer Behaviour | |
Consumer Motives and Values | |
Introduction | |
Motivation | |
Maslow's Hierarchy of Needs | |
Freudian Theory of Motivation | |
Jungian Motivation | |
Memetics | |
Cognitive Dissonance as a Motivator | |
Motivation and Shopping | |
Values Motivation Research | |
Means-End Chain Analysis and Laddering | |
Case Study | |
Understanding Consumer Needs | |
Racing Past the Barriers: The Success of the Apache Motorcycle in India | |
Summary | |
Questions | |
Further Reading | |
Consumer Response to Marketing | |
Actions 1: Exposure, Attention and Perception | |
Introduction | |
Exposure | |
Attention | |
Perception and Interpretation | |
Symbolism in Perceptual interpretation | |
Summary | |
Questions | |
Further Reading | |
Consumer Response to Marketing | |
Actions 2: Learning and Attitudes | |
Introduction | |
Learning | |
Knowledge and Expertise | |
Attitudes | |
Summary | |
Questions | |
Further Reading | |
Consumer Response to Marketing | |
Actions 3: Action | |
Post-Purchase Dissonance | |
Consumer Involvement | |
Introduction | |
Action Post-Purchase | |
Involvement | |
Case Study | |
Information Processing and Memory Limitations | |
So What Does the Scottish Executive Do Anyway? | |
Brand Development in Government Communications | |
Summary | |
Questions | |
Further Reading | |
Consumer Demographics | |
Introduction | |
Age and Generational Cohorts | |
Gender | |
Sexuality | |
Social Grade Income | |
Summary | |
Questions | |
Further Reading | |
Consumer Psychographics | |
Introduction | |
Lifestyle | |
Lifestyle | |
Values and Demand Mapping | |
Summary | |
Questions | |
Further Reading | |
Article: CM Collins, L Steg and MAS Koning (2007) | |
Customers' Values | |
Beliefs on Sustainable Corporate Performance, and Buying Behaviour | |
Psychology & Marketing, Vol 24(6), pp | p. 555-577[End |
Social And Group Aspects Of Consumer Behaviour | |
Social Group | |
Tribal and Household Buying Influences | |
Introduction | |
Social Groups | |
Tribal, Virtual Groups and Postmodern Consumer Behaviour | |
Family Influences on Consumer Behaviour | |
Summary | |
Questions | |
Further Reading | |
Culture and Subculture | |
Introduction | |
Culture | |
Values | |
Cultural Differences and Similarities | |
Use of Humour | |
The Internet Crossing Cultures | |
Subcultures | |
Case Study | |
The Apache Motorcycle Advertising Campaign in India | |
Summary | |
Questions | |
Further Reading | |
Article: S McKechnie and Caroline Tynan (2006) | |
Social Meanings in Christmas | |
Consumption: An Exploratory Study of UK Celebrants' Consumption Rituals | |
Journal of Consumer Behaviour, Vol 5, pp 130-144[End Green: 60C 45Y][Turquoise/Blue: 100C 18Y 14K] | |
Integrated Approaches To Consumer Behaviour | |
New Product Buying | |
Introduction | |
Foundation Theory | |
Two- and Multi-Step Flows of Communications | |
Summary | |
Questions | |
Further Reading | |
Repeat, Loyal and Relational Buying | |
Introduction | |
Repeat Purchasing Behaviour | |
Beyond Repeat Purchasing: Loyalty | |
Loyalty | |
Case Study | |
A Marketing Research Tool by TNS to Measure Loyalty | |
Beyond Loyalty: Relational Consumption | |
Summary | |
Questions | |
Further Reading | |
Data-Based Consumer Behaviour | |
Introduction | |
Understandin | |
Table of Contents provided by Publisher. All Rights Reserved. |
Ã¥¼Ò°³
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.Features: Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective The addition of new journal articles from a range of journals.
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