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Thanks 3
Introduction to the learner 6
Map of the book 7
Management
1 Management 10
2 Work and motivation 15
3 Company structure 21
4 Managing across cultures 26
5 Recruitment 30
6 Women in business 38
Production
7 The different sectors of the economy 42
8 Production 47
9 Logistics 51
10 Quality 56
Marketing
11 Products 60
12 Marketing 64
13 Advertising 69
Finance
14 Banking 73
15 Venture capital 77
16 Bonds 81
17 Stocks and shares 86
18 Derivatives 91
19 Accounting and financial statements 95
20 Market structure and competition 100
21 Takeovers 105
Economics
22 Government and taxation 109
23 The business cycle 114
24 Corporate social responsibility 119
25 Efficiency and employment 124
26 Exchange rates 128
27 International trade 132
28 Economics and ecology 136
Role cards 142
Audio scripts 156
Appendix 1 How to give a good presentation 181
Appendix 2 Writing emails, letters and reports 185
Acknowledgements 190
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English for Business Studies is a course for students who need to be able to understand and talk about key business and economic concepts. The 30 units cover a range of issues, including work and motivation, production, marketing, banking, business ethics, exchange rates and international trade. The second edition contains two new chapters: Information and Electronic Commerce, and Entrepreneurs and Venture Capital. It also includes a full update of the existing units. The cassettes and audio CDs contain authentic interviews with experts talking about their field of business or economics.
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