±¹³»µµ¼
°æÁ¦°æ¿µ
¸¶ÄÉÆÃ/¼¼ÀÏÁî
ºê·£µå/PR
2013³â 9¿ù 9ÀÏ ÀÌÈÄ ´©Àû¼öÄ¡ÀÔ´Ï´Ù.
Á¤°¡ |
35,000¿ø |
---|
35,000¿ø
1,750P (5%Àû¸³)
ÇÒÀÎÇýÅÃ | |
---|---|
Àû¸³ÇýÅà |
|
|
|
Ãß°¡ÇýÅÃ |
|
À̺¥Æ®/±âȹÀü
¿¬°üµµ¼
»óÇ°±Ç
ÀÌ»óÇ°ÀÇ ºÐ·ù
Ã¥¼Ò°³
¡ºStrategies in Public Relations: Korean Cases and Solutions¡»Àº ±â¾÷°ú Á¶Á÷À» °í¿ë, ¼ÒºñÀÚ, ¹Ìµð¾î °üÁ¡¿¡¼ ºÐ¼®ÇÏ¿© È¿À²ÀûÀÎ È«º¸ ´ë¾ÈÀ» Á¦½ÃÇÑ´Ù. ƯÈ÷ ±â¾÷ÀÇ »çȸÀû Ã¥ÀÓ°ú À§±â°ü¸®¸¦ °í·ÁÇÏ¿© »óȲº°, »ç·Êº° ´Ù¾çÇÑ ´ëÀÀ Àü·«À» º¸¿©ÁØ´Ù. ºñÀü°øÀÚµµ ÇöÀå ¹®Á¦¸¦ Àü¹®°¡ ¼öÁØ¿¡¼ ÇØ°áÇÒ ¼ö ÀÖµµ·Ï PR °ü¸®ÀÇ ±âÃÊ ÀÌ·ÐÀ» ´Ü°èÀûÀ¸·Î ¼³¸íÇÑ´Ù.
ÃâÆÇ»ç ¼Æò
- Çٽɿä¾à
Çѱ¹ÀÇ PR Ä¿¹Â´ÏÄÉÀÌ¼Ç Àü·« »ç·Ê¸¦ ¿µ¹®À¸·Î ¼Ò°³ÇÑ´Ù. ±â¾÷°ú Á¶Á÷À» °í¿ë, ¼ÒºñÀÚ, ¹Ìµð¾î °üÁ¡¿¡¼ ºÐ¼®ÇÏ¿© È¿À²ÀûÀÎ È«º¸ ´ë¾ÈÀ» Á¦½ÃÇÑ´Ù. ƯÈ÷ ±â¾÷ÀÇ »çȸÀû Ã¥ÀÓ°ú À§±â°ü¸®¸¦ °í·ÁÇÏ¿© »óȲº°, »ç·Êº° ´Ù¾çÇÑ ´ëÀÀ Àü·«À» º¸¿©ÁØ´Ù. ºñÀü°øÀÚµµ ÇöÀå ¹®Á¦¸¦ Àü¹®°¡ ¼öÁØ¿¡¼ ÇØ°áÇÒ ¼ö ÀÖµµ·Ï PR °ü¸®ÀÇ ±âÃÊ ÀÌ·ÐÀ» ´Ü°èÀûÀ¸·Î ¼³¸íÇÑ´Ù.
- Ã¥ÀÇ Æ¯Â¡
1. žȹݵµ ±â¸§ À¯Ãâ »ç°Ç µî Çѱ¹ »çȸÀÇ ÇÖÀ̽´°¡ µÈ »ç°Ç, À¯ÇÑ Å´¹ú¸®¿Í °°Àº ´ëÇ¥ÀûÀÎ Çѱ¹ ±â¾÷ÀÇ PR »ç·Ê¸¦ Áß½ÉÀ¸·Î PR Àü·«, °úÁ¤, °á°ú¸¦ ±¸Ã¼ÀûÀ¸·Î ¼¼úÇß´Ù.
2. Çѱ¹ PR »ç·Ê¸¦ ¿µ¹®À¸·Î ÁýÇÊÇÑ Ã¥Àº °ÅÀÇ ¾ø´Ù. Çѱ¹ PR »ç·Ê¿¡ ´ëÇÑ Á¢±ÙÀÌ ¾î·Á¿î ¿Ü±¹ ±â¾÷ °ü°èÀÚ³ª ¿¬±¸ÀÚ, Çѱ¹ PR »ç·Ê¸¦ ¿Ü±¹¿¡ ¾Ë·Á¾ß ÇÏ´Â Çѱ¹ÀÇ ¿¬±¸ÀÚ¿Í ±â¾÷ü ´ã´çÀÚ¿¡°Ô ²À ÇÊ¿äÇÑ Ã¥ÀÌ´Ù. ƯÈ÷ Çѱ¹ PR Àü·«À» ¿µ¾î·Î ¼ö¾÷ÇØ¾ß ÇÏ´Â °ÀÇÀÚ¿Í Çлýµé¿¡°Ô Áß¿äÇÑ Ã¥ÀÌ µÉ °ÍÀÌ´Ù.
¸ñÂ÷
- Preface
[1] Introduction of Public Relations
1. Definition of Public Relations
2. Public Relations Management
3. Purpose of Public Relations
4. Communication and Public Opinion
5. Public Relations Process
6. Case Studies Methods
[2] Proactive Public Relations
1. Definition of Proactive Public Relations
2. Purpose of Proactive PR
3. Role of Proactive PR
4. What Proactive PR Practitioners Do
[3] Employee Relations
1. Definition of Employment Relations
2. Purpose of Employment Relations
3. Roles of Public Relations
4. Keys for Effective Employee Relations
[4] Community Relations
1. Definition of Community Relations
2. Purpose of Community Relations
3. The Roles of Public Relations in community Relations
4. Community Program
5. Building Community Programs
[5] Consumer Relations
1. Definition of Consumer Relations
2. Purpose of Consumer Relations
3. Roles of PR in Consumer Relations
4. Building Good Consumer Relations
[6] Media Relations
1. Definition of Media Relations
2. Purpose of Media Relations
3. Roles of PR in Media Relations
4. Guidelines for Good Media Relations
5. Guidelines for Working with the Press
6. Working with International Media
[7] Corporate Social Responsibility (CSR)
1. Definition of CSR
2. Purpose of CSR
3. The benefits of CSR
4. Similarities between Public Relations and CSR Process
5. How to Raise PR Outcome by CSR
[8] Crisis Management and Communication
1. Definition of Crisis Management and Crisis Communication
2. Purpose of Crisis Management and Communication
3. The Role of PR in Crisis Management and Communication
4. Theories of Crisis
- Bibliography
ÁÖ°£·©Å·
´õº¸±â»óÇ°Á¤º¸Á¦°ø°í½Ã
À̺¥Æ® ±âȹÀü
°æÁ¦°æ¿µ ºÐ¾ß¿¡¼ ¸¹Àº ȸ¿øÀÌ ±¸¸ÅÇÑ Ã¥
ÆǸÅÀÚÁ¤º¸
»óÈ£ |
(ÁÖ)±³º¸¹®°í |
---|---|
´ëÇ¥ÀÚ¸í |
¾Èº´Çö |
»ç¾÷ÀÚµî·Ï¹øÈ£ |
102-81-11670 |
¿¬¶ôó |
1544-1900 |
ÀüÀÚ¿ìÆíÁÖ¼Ò |
callcenter@kyobobook.co.kr |
Åë½ÅÆǸž÷½Å°í¹øÈ£ |
01-0653 |
¿µ¾÷¼ÒÀçÁö |
¼¿ïƯº°½Ã Á¾·Î±¸ Á¾·Î 1(Á¾·Î1°¡,±³º¸ºôµù) |
±³È¯/ȯºÒ
¹ÝÇ°/±³È¯ ¹æ¹ý |
¡®¸¶ÀÌÆäÀÌÁö > Ãë¼Ò/¹ÝÇ°/±³È¯/ȯºÒ¡¯ ¿¡¼ ½Åû ¶Ç´Â 1:1 ¹®ÀÇ °Ô½ÃÆÇ ¹× °í°´¼¾ÅÍ(1577-2555)¿¡¼ ½Åû °¡´É |
---|---|
¹ÝÇ°/±³È¯°¡´É ±â°£ |
º¯½É ¹ÝÇ°ÀÇ °æ¿ì Ãâ°í¿Ï·á ÈÄ 6ÀÏ(¿µ¾÷ÀÏ ±âÁØ) À̳»±îÁö¸¸ °¡´É |
¹ÝÇ°/±³È¯ ºñ¿ë |
º¯½É ȤÀº ±¸¸ÅÂø¿À·Î ÀÎÇÑ ¹ÝÇ°/±³È¯Àº ¹Ý¼Û·á °í°´ ºÎ´ã |
¹ÝÇ°/±³È¯ ºÒ°¡ »çÀ¯ |
·¼ÒºñÀÚÀÇ Ã¥ÀÓ ÀÖ´Â »çÀ¯·Î »óÇ° µîÀÌ ¼Õ½Ç ¶Ç´Â ÈÑ¼ÕµÈ °æ¿ì ·¼ÒºñÀÚÀÇ »ç¿ë, Æ÷Àå °³ºÀ¿¡ ÀÇÇØ »óÇ° µîÀÇ °¡Ä¡°¡ ÇöÀúÈ÷ °¨¼ÒÇÑ °æ¿ì ·º¹Á¦°¡ °¡´ÉÇÑ »óÇ° µîÀÇ Æ÷ÀåÀ» ÈѼÕÇÑ °æ¿ì ·½Ã°£ÀÇ °æ°ú¿¡ ÀÇÇØ ÀçÆǸŰ¡ °ï¶õÇÑ Á¤µµ·Î °¡Ä¡°¡ ÇöÀúÈ÷ °¨¼ÒÇÑ °æ¿ì ·ÀüÀÚ»ó°Å·¡ µî¿¡¼ÀÇ ¼ÒºñÀÚº¸È£¿¡ °üÇÑ ¹ý·üÀÌ Á¤ÇÏ´Â ¼ÒºñÀÚ Ã»¾àöȸ Á¦ÇÑ ³»¿ë¿¡ ÇØ´çµÇ´Â °æ¿ì |
»óÇ° Ç°Àý |
°ø±Þ»ç(ÃâÆÇ»ç) Àç°í »çÁ¤¿¡ ÀÇÇØ Ç°Àý/Áö¿¬µÉ ¼ö ÀÖÀ½ |
¼ÒºñÀÚ ÇÇÇغ¸»ó |
·»óÇ°ÀÇ ºÒ·®¿¡ ÀÇÇÑ ±³È¯, A/S, ȯºÒ, Ç°Áúº¸Áõ ¹× ÇÇÇغ¸»ó µî¿¡ °üÇÑ »çÇ×Àº¼ÒºñÀÚºÐÀïÇØ°á ±âÁØ (°øÁ¤°Å·¡À§¿øȸ °í½Ã)¿¡ ÁØÇÏ¿© ó¸®µÊ ·´ë±Ý ȯºÒ ¹× ȯºÒÁö¿¬¿¡ µû¸¥ ¹è»ó±Ý Áö±Þ Á¶°Ç, ÀýÂ÷ µîÀº ÀüÀÚ»ó°Å·¡ µî¿¡¼ÀǼҺñÀÚ º¸È£¿¡ °üÇÑ ¹ý·ü¿¡ µû¶ó ó¸®ÇÔ |
(ÁÖ)ÀÎÅÍÆÄÅ©Ä¿¸Ó½º´Â ȸ¿ø´ÔµéÀÇ ¾ÈÀü°Å·¡¸¦ À§ÇØ ±¸¸Å±Ý¾×, °áÁ¦¼ö´Ü¿¡ »ó°ü¾øÀÌ (ÁÖ)ÀÎÅÍÆÄÅ©Ä¿¸Ó½º¸¦ ÅëÇÑ ¸ðµç °Å·¡¿¡ ´ëÇÏ¿©
(ÁÖ)KGÀ̴Ͻýº°¡ Á¦°øÇÏ´Â ±¸¸Å¾ÈÀü¼ºñ½º¸¦ Àû¿ëÇÏ°í ÀÖ½À´Ï´Ù.
¹è¼Û¾È³»
±³º¸¹®°í »óÇ°Àº Åùè·Î ¹è¼ÛµÇ¸ç, Ãâ°í¿Ï·á 1~2Àϳ» »óÇ°À» ¹Þ¾Æ º¸½Ç ¼ö ÀÖ½À´Ï´Ù.
Ãâ°í°¡´É ½Ã°£ÀÌ ¼·Î ´Ù¸¥ »óÇ°À» ÇÔ²² ÁÖ¹®ÇÒ °æ¿ì Ãâ°í°¡´É ½Ã°£ÀÌ °¡Àå ±ä »óÇ°À» ±âÁØÀ¸·Î ¹è¼ÛµË´Ï´Ù.
±ººÎ´ë, ±³µµ¼Ò µî ƯÁ¤±â°üÀº ¿ìü±¹ Åù踸 ¹è¼Û°¡´ÉÇÕ´Ï´Ù.
¹è¼Ûºñ´Â ¾÷ü ¹è¼Ûºñ Á¤Ã¥¿¡ µû¸¨´Ï´Ù.