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Overview of Focus Groups | p. 1 |
Planning the Focus Group Study | p. 17 |
Developing a Questioning Route | p. 35 |
Participants in a Focus Group | p. 63 |
Moderating Skills | p. 85 |
Analyzing Focus Group Results | p. 113 |
Reporting | p. 133 |
Styles of Focus Group Research | p. 143 |
Focus Group Interviewing With Young People | p. 155 |
International and Cross-Cultural Focus Groups Interviewing | p. 163 |
Telephone and Internet Focus Group Interviewing | p. 173 |
Focus Group Interviewing Within the Organization | p. 185 |
Modifications of Focus Groups | p. 191 |
Answering Questions About the Quality of Focus Group Research | p. 197 |
References | p. 207 |
Author Index | p. 209 |
Subject Index | p. 211 |
Table of Contents provided by Blackwell. All Rights Reserved. |
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Krueger (emeritus, U. of Minnesota) and Casey (consultant, focus groups) offer an updated, easy-to-read handbook for focus group organizers and leaders. The authors state in this fourth edition that the basics of focus group research haven't changed in the past 10 years, but that the ways they are being used has changed. Chapters cover the ways focus groups are used, study planning, developing good questioning routes, composition and size, moderating skills, results analysis, telephone and Internet focus group interviews, and focus groups within organizations. Annotation ¨Ï2009 Book News, Inc., Portland, OR (booknews.com)
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