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PART ONE: Background for International Business
1. Globalization and International Business

PART TWO: Comparative Environmental Frameworks
2. The Cultural Environments Facing Business
3. The Political and Legal Environments Facing Business
4. The Economic Environments Facing Businesses
5. Globalization and Society

PART THREE: Theories and Institutions: Trade and Investment
6. International Trade and Factor-Mobility Theory
7. Governmental Influence on Trade
8. Cross-National Cooperation and Agreements

PART FOUR: World Financial Environment
9. Global Foreign-Exchange Markets
10. The Determination of Exchange Rates

PART FIVE: Global Strategy, Structure, and Implementation
11. The Strategy of International Business
12. Country Evaluation and Selection
13. Export and Import Strategies
14. Direct Investment and Collaborative Strategies
15. The Organization of International Business

PART SIX: Managing International Operations
16. Marketing Globally
17. Global Manufacturing and Supply Chain Management
18. International Accounting Issues
19. The Multinational Finance Function
20. Human Resource Management

For undergraduate and graduate International Business courses

Students need to learn two skills in this course: they need to master the requisite micro theory, and at the same time develop their problem-solving skills. Microeconomics has become a market leader because Perloff presents theory in the context of real, data-driven examples, and then develops intuition through his hallmark Solved Problems. Students gain a practical perspective, seeing how models connect to real-world decisions being made in today's firms and policy debates. The Fifth Edition reflects critical developments in the field, including a new chapter on game theory (Chapter 14), expanded coverage of behavioral economics, and the latest data and applications. It is easy to encourage students to practice working problems with MyEconLab, the online homework and tutorial system. New to the Fifth Edition, MyEconLab now includes exercises and Solved Problems pulled right from the book, as well as Economics Videos featuring ABC News. For more information visit