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What is Market Leader and who is it for?

Market Leader is a five-level business English course designed to bring the real world of international business into the language teaching classroom. It has been developed in association with the Financial Times newspaper, one of the world’s leading sources of professional information, to ensure the maximum range and authenticity of business content.

The course is intended for use either by students preparing for a career in business, or by those already working who want to improve their English communication skills. Each Course Book provides approximately 90 ? 120 hours of class work. Now in its second edition, Market Leader is one of the top business English titles of recent years.


Market Leader is available in the following levels:

Elementary | Pre-Intermediate | Intermediate | Upper Intermediate | Advanced

Intermediate New Edition | Upper Intermediate New Edition


What is in the units?

Market Leader combines some of the most stimulating recent ideas from the world of business with a strongly task-based approach. Each unit is topic-based and features regular role plays and case studies. Throughout the course, students are encouraged to use their own experience and opinions in order to maximise involvement and learning

A typical unit consists of the following sections:


Market Leader Course Components

Course Book

This provides the main part of the teaching material, divided into 12 or 14 topic-based units depending on the level. The topics have been chosen following research among teachers to establish which are the areas of widest possible interest to the majority of their students. The Course Book provides input in reading, speaking and listening, with guidance for writing tasks, too. Every unit contains vocabulary development activities and a rapid review of essential grammar. There is a regular focus on key business functions, and each unit ends with a motivating case study to allow students to practise language they have worked on during the unit.

There are also revision units in the Course Book that revise and consolidate the work in the main units.

Practice File

This gives extra practice in the areas of grammar and vocabulary, together with a complete syllabus in business writing. In each unit students work with text models and useful language, then do a writing task to consolidate the learning. Additionally the practice File provides regular self study pronunciation work (with an audio CD and exercises), and a valuable survival language section.

Audio materials

All the listening activities from the Course Book (interviews with business practioners) and the Practice File (pronunciation exercises) are available on cassettes and audio CDs, depending on users' preference.

Teacher's Resource Book

This book provides teachers with an overview of the whole course together with detailed teaching notes, background briefings on business content, the Text Bank (optional extra reading texts and exercises) and the Resource Bank (photocopiable worksheets practising communication skills).

A free Test Master CD ROM is provided with the New Edition and Advanced Teachers Books.

Test File

This provides photocopiable tests to teachers and course planners to monitor students' progress through the course. There is an entry test, some progress tests and an exit test, which reviews the work done throughout the course.

Video

The Market Leader Videos can be used alongside Market Leader Coursebooks or as a free-standing component. They offer students the opportunity to see the Business English they have been studying presented in real context, and the situations and characters in the films also enable them to gain an insight into business issues and working relationships.

Each video is accompanied by a set of photocopiable worksheets and a transcript. The videos are also available separately.

Unit 1 Brands
Unit 2 Travel
Unit 3 Organisation
Unit 4 Change
Unit 5 Money
Unit 6 Advertising
Unit 7 Cultures
Unit 8 Employment
Unit 9 Trade
Unit 10 Quality
Unit 11 Ethics
Unit 12 Leadership
Unit 13 Innovation
Unit 14 Competition

Market Leader 시리즈 Intermediate(New Edition) 단계 Practice File. Market Leader는 실제로 비즈니스 세계에서 통용되고 있는 영어를 배우기 위한 5단계 시리즈로, 영어 커뮤니케이션 스킬을 보다 향상시킬 수 있도록 내용을 구성하였다. 비즈니스와 관련된 일을 하고 싶은 예비 직장인들과 현재 비즈니스 업무를 담당하고 있는 직장인 모두를 대상으로 한다. CD 2장 포함. (Paperback/영어원서/가로 21 cm x 세로 29.6cm)