추가 적립 안내

☞ 이 책은 영어로 쓰여져 있습니다.

CHAPTER ONE. INTRODUCTION
1. Introduction
2. Problem formulation
3. Research objectives
4. Plan of the research
5. Summary

CHAPTER TWO. THE THEORIES AND CONCEPTS OF INTERNATIONAL BUSINESS 17
1. Overview
2. Internationalisation of firms
3. International business perspectives
4. The forms of entry mode
5. Summary

CHAPTER THREE. INTERNATIONALISATION OF LODGING INDUSTRY
1. Past development and current situation
2. Globalisation of hotel industry
3. Structure of international hotel ownership
4. Overview of international hotel companies
5. TCA perspectives and internationalhotel companies
6. Summary

CHAPTER FOUR. TRANSACTION COST ANALYSIS AND ENTRY MODE CHOICES OF INTERNATIONAL FIRMS
1. Overview
2. Transaction cost approach(TCA) on entry mode decision
3. Factors in the entry mode choice
4. Conclusion

CHAPTER FIVE. RESEARCH DESIGN AND METHODOLOGY
1. Introduction
2. Conceptual framework
3. Hypotheses and variables
4. Empirical framework
5. Data collection process
6. Research design
7. Summary

CHAPTER SIX. RESEARCH RESULTS AND ANALYSIS
1. Introduction 193
2. The profile of the sample
3. Results and analysis
4. Discussion
5. Summary

CHAPTER SEVEN. CONCLUSIONS
1. Overview
2. Summary of research
3. Validity of TCA and entry mode of international hotel firms
4. Implications of the results
5. Limitations
6. Main contribution of the study
7. Suggestions for further research
8. Conclusion

REFERENCES