추가 적립 안내

다가오는 제4물결을 준비하라!
[미래쇼크], [제3물결]에 이은 15년 만의 대작!

[미래쇼크], [제3물결]를 통해 일찍이 지식기반 사회의 도래를 예견했던 세계적 미래학자 앨빈 토플러는 이 책 [부의 미래]를 통해 다가오는 제4물결을 예견하고 경제에서 사회제도, 비즈니스부터 개인의 삶까지 미래 세계를 조명한다.
그가 15년 만에 내놓은 [부의 미래]는 제목 그대로 미래의 부(富)가 어떻게 변화하고 우리의 삶에 영향을 미칠지 논거한 책이다. 이 책은 단순히 경제학적 관점에서의 부가 아니라 문화와 문명이라는 좀 더 커다란 구조 속에서 우리 생활 곳곳에 영향을 미치는 부가 어떻게 형성되고, 어떻게 변화하며, 또 어떻게 이동하는지, 우리의 삶에 어떤 변화를 몰고 올 것인지를 제시하고 있다.

Since the mid-1960s, Alvin and Heidi Toffler have predicted the far-reaching impact of emerging technological, economic, and social developments on our businesses, governments, families, and daily lives. In REVOLUTIONARY WEALTH, they once again demonstrate their unparalleled ability to illuminate current trends and anticipate what they mean for the future.

REVOLUTIONARY WEALTH focuses on how wealth will be created?and who will get it?in the twenty-first century. As the knowledge-based economy (a reality the Tofflers predicted forty years ago) continues to replace the industrial-based economy, they argue, money is no longer the sole determinate of wealth. The Tofflers explain that we are becoming a nation of “prosumers,” consuming what we ourselves produce, and argue that we have all taken on “third jobs”?work we unwittingly do without pay for some of the biggest corporations in the country. Using fascinating examples from our daily lives, they illustrate how our everyday activities?from parenting and volunteering to blogging, painting our houses, and improving our diets?contribute to a non-monetary economy that is largely hidden from economists. Writing with the same insight and clarity that made their earlier books bestsellers, the Tofflers present fresh, groundbreaking new ways of thinking about wealth.

From Amazon.com

Chapter Page
Foreword xiii
Introduction xvii
Part 1 Revolution
1. Spearheading Wealth 3
Fad of the Month
Loosened Constraints
Guitars and Anti-Heroes
Giggle News
Embedding Intelligence
Capital Tools for Knowledge
The Wilder Shores
Converging Possibilities
2. The Child of Desire 13
The Meaning of Wealth
Managers of Desire
Part 2 Deep Fundamentals
3. Waves of Wealth 19
The Pre-Historic Einstein
The Man Who Ate Himself
Beyond Fantasy
Today's Wealth Wave
Three Lives, Three Worlds
4. Deep Fundamentals 24
The Inerrantists
Obsolete Fundamentals
The Future of the Job
Interplay
Part 3 Rearranging Time
5. The Clash of Speeds 31
Trains on Time?
Ready with the Radar
Leaders and Laggards
When Elephants Stand Pat
Inertia Vs. Hyper-Speed
6. The Synchronization Industry 41
Dancing Toward Productivity
No More Cold Eggs
No Last-Minute Scramble
7. The Arrhythmic Economy 46
The Ecology of Time
Casualties of Time
Post-merger Blues
The Time Tax
The Technology Ballet
Supper Without Sushi
8. The New Timescape 52
The Chains of Time
Love at High Speed
Customizing Time
When Good Ideas Arrive
Media Time
Family, Friends and Face Time
The Americanization of Time?
The 24/7 Future
Whizzing Toward Where?
Part 4 Stretching Space
9. The Great Circle 63
Asia, Ho!
Opening the Floodgates
10. Higher-Value-Added Places 66
Yesterday's Places
Dissolving Borders
The Cheap-Labor Derby
Tomorrow's Real Estate
11. Spatial Reach 73
Personal Geography
Mobile Money
Invaders and Invaded
12. An Unready World 78
More Capitalist Than Thou
The Evian and Ketchup Test
Yellow Dust
True Believers
13. Thrust Reversers 84
The New Titanic
Export Overload
The Nano-Teaspoon
Mad Max Scenarios
14. The Space Drive 90
From Dialysis to Heart Pumps
Pilots, Planes and Packages
Unexplored Wealth Frontiers
Part 5 Trusting Knowledge
15. The Edge of Knowledge 99
Kicking Tires
16. Tomorrow's "Oil" 104
The More We Use...?
Steel Mills and Shoes
Our Inner "Warehouse"
Just Ask
Forget Alzheimer's
17. The Obsoledge Trap 111
Yesterday's Truths
Emily's Attic
18. The Quesnay Factor 115
Blooper Economics
Estimates of Estimates
Piecemeal Papers
The Missing Framework
The Mistress's Doctor
19. Filtering Truth 122
Truth on Trial
Six Filters
Consensus
Consistency
Authority
Revelation
Durability
Science
Truth Shifts
20. Trashing the Lab 130
Razor Blades and Rights
Flip-Flop Politics
Patriarchy and Palmistry
Las Vegas as Role Model
The Eco-Missionaries
Secret Science
21. The Truth Managers 139
Persuading the Boss
22. Coda: Convergence 143
Tortoise Time
Once-True Analogies
Mapping the Knowable
Part 6 Prosuming
23. The Hidden Half 151
The Prosumer Economy
A Mum in a Million
The Potty Test
What Price Disintegration?
Grossly Distorted Product (GDP)
24. The Health Prosumers 160
Betting on One Hundred?
The Panic Zone
Besieged by Breakthroughs
The Diabetes Game
25. Our Third Job 168
Beyond the Buffet
The Supermarket Shove
26. The Coming Prosumer Explosion 172
Guitars and Golf Bags
Rampant Consumerism?
Cookies and Simulations
Dwarfing Hollywood
Collective Prosuming
Busting the Hierarchies
27. More "Free Lunch" 180
Teachers, Nurses and Horses
Amateurs Matter
Uncooking the Books
Down-to-Earth
Attacking Anthrax
28. The Music Storm 187
Estonian Geeks
Prosumer Power
Baby Prosumers
Liposuction Without Surgery
29. The "Producivity" Hormone 194
Beyond Education
Rajender's Game
30. Coda: Invisible Channels 198
The Prosumer Impact
Unnoticed Therapy
Part 7 Decadence
31. The Gospel of Change 205
The Third Source
Teen Trash
Paul's Story
Hollywood Hedonism
One Step in the River
32. Implosion 211
Pandemic Loneliness
Post-Kindergarten Factories
Creative Accounting
Intensive Care
The Golden Years
Politics of the Surreal
Systemic Breakdown
An Epidemic of Failure
Stars on Strike
33. Corroding the Wires 220
FBI Time
Global Space
An Overload of Obsoledge
34. Complexorama 225
What Bill Gates Knows
12,203 Problems
35. The Sepulveda Solution 230
Every American Woman
Fake Transformation
Shifting Chairs
Cameras and Cops
Creating New Institutions
Innovations That Breed Innovations
Inventing the Think Tank
36. Coda: After Decadence 240
The Values War
Extreme Extremes
Anti-Decadence
Mingling with Moguls
Inventing New Models
"Satanic Mills"
Post-Cassandra?
Part 8 Capitalism's Future
37. Capitalism's End Game 253
Cars and Cameras
The Untouchables
The Fetish of Touch
The Horse and the Song
38. Converting Capital 259
Ranges of Risk
Democratic Doorways
Growth in Econo-Land
Flattening the Down
39. Impossible Markets 265
Rare Money
Mass + Mass = Mass+
Flash-Markets
Personal Pricing
Approaching the Limits?
Whispered Secrets
The Virtual Twin
40. Running Tomorrow's Money 273
The Hidden Tax
Blips on Chips
The Closing Bell
Wildcat Currency
Para-Money
The Anti-Obesity Card
Streaming Money
Pepsi Vodka
Prosumer Pay?
Part 9 Poverty
41. The Old Future of Poverty 287
Hitting the Limit
A Poverty of Strategies
Typical Japanese "Muck"
The Spillover Effect
Asia Can't Wait
42. Twin Tracks to Tomorrow 295
India Awakened
Bangalore Central
The Greatest Generation?
Yes, but No
43. Cracking Poverty's Core 303
Instead of Trial and Error
Bring on the Bananas
Bio-Economies
Help from the Heavens
Secret Prices
The Smartest Agronomist
Smart Dust
Bill Gates's Echo
What Worked Best Won't
Distributing Energy
Hyperagriculture
Part 10 The New Tectonics
44. China's Next Surprise? 319
Looming over the World
Accelerating Acceleration
Global Space
Mining Knowledge
Wave Politics
Three Chinas
Mercedes, Malls and Militia
Wave War
The Bloody Thread
Meet Mao II
45. Japan's Next Bamboo Ring 332
Latte, Anyone?
Japan's Lopsided Leap
Flex-Nations
Decision Delay
No More Christmas Cakes
The Silver Wave
A Filipina or a Robot?
Awaiting the Ring
46. Europe's Lost Message 344
The All-Time Low
The Widening Split
Speeding in Slow Motion
Yesterday's Heartland
The Lisbon Dream
47. Inside America 354
More Wave Warfare
24 Billion Hours
Stealing the Future
The Nameless Coalition
Forces for Change
The Next Step
48. Outside America 363
The Old Game
An "Unsordid Act"
Backlash and Bewilderment
Reversing Homogeneity
49. The Unseen Game of Games 369
Neo-games
No Longer Human?
Tomorrow's NGOs
Religio-Economics
God on the Move
The End of Petro-power
Utopia Past
The Fragility of Power
The Nano-Now
50. Epilogue: The Prologue is Past 380
The Nostalgia Brigade
A Prosumer Pathway?
Pessimist-in-Chief
Moon Power
Hope for the Human Race?
From Picos to Yoctos
Notes 393
Bibliography 456
Acknowledgments 466
Index 469

Today's Books 추천도서 (2007.05.11)

Today's Books 추천서 모두 보러 가기 ▶ Go!

2007년 삼성경제연구소 CEO 추천도서 SERI 추천도서 모두 보러가기!! ▶ Go!