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CHAPTER1
THE INTERNET MARKET AND THE MARKETING MINDS
CHAPTER2
STRATEGIC APPLICATIONS OF THE INTERNET
CHAPTER3
INTERNET PRODUCT STRATEGY
CHAPTER4
INTERNET PRICING STRATEGY
CHAPTER5
INTERNET DISTRIBUTION STRATEGY
CHAPTER6
INTERNET PROMOTIONS STRATEGY
CHAPTER67
MAKING A WEBSITE STRATEGICALLY
CHAPTER8
INTERNET MARKETING RESEARCH & MEASURING
INTERNET MARKETING'S EFFECTIVENESS
CHAPTER9
GETTING READY FOR SUCCESSFUL INTERNET MARKETING
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