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Acknowledgmentsp. 9
Yes, You can
What is negotiation?p. 15
Almost everything is negotiablep. 21
Getting your feet wetp. 31
The Three Crucial Variables
Powerp. 51
Timep. 91
Informationp. 101
Styles of Negotiating
Winning at all costs: Soviet stylep. 119
Negotiating for mutual satisfactionp. 149
More on the Win-Win techniquep. 163
Negotiating Anything, Any Place
Telephone negotiations and memos of agreementp. 209
Moving upp. 223
Taking it personallyp. 239
Table of Contents provided by Syndetics. All Rights Reserved.

Regardless of who you are or what you want, you can negotiate anything promises Herb Cohen, the world's best negotiator.

적대적인 쿠데타에서 인질협상에 이르기까지 세계적인 이슈가 되는 사건들을 밀접하게 개입한 협상의 왕 허브 코헨 이 지난 40여 년 동안 직접 관여했던 수천 개 협상들을 통해 얻은 협상하는 법에 대한 노하우를 일반인들도 읽기 쉽게 가르쳐준 안내서. 협상의 중요성, 그리고 그 대상과 협상요소 등 전반적인 협상에 대한 모든것을 다루었다.

From mergers to marriages, from loans to lovemaking, the #1 bestseller You Can Negotiate Anything proves that "money, justice, prestige, love--it's all negotiable." Hailed by such publications as Time, People, and Newsweek, Cohen has advised presidents on everything from domestic policy to hostage crises to combating internal terrorism. His advice: "Be patient, be personal, be informed--and you can bargain successfully for anything."

Inside, you'll learn the keys to using Herb Cohen's proven strategy for dealing with your mate, your boss, your credit card company, your children, your lawyer, your best friends, and even yourself:

-The three crucial steps to success
- Identifying the other side's negotiating style--and how to deal with it
- The win-win technique
- Using time to your advantage
- The power of persistence, persuasion, and attitude
- The art of the telephone negotiation, and much more

"Power is based upon perception--if you think you've got it then you've got it!" affirms Herb Cohen, the world's expert. And with this book, you've got the power to get what you really want right in your hands.