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Wharton On Making Decisions

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A Complex Web of Decisionsp. 1
Personal Decision Makingp. 15
The Emotional Nature of Decision Trade-Offsp. 17
Bumbling Geniuses: The Power of Everyday Reasoning in Multistage Decision Makingp. 37
Choosing Varietyp. 63
Managerial Decision Makingp. 79
Combining Models with Intuition to Improve Decisionsp. 81
Reflective versus Expedient Decision Making: Views from East and Westp. 103
Decision Making in Complex Environments: New Tools for a New Agep. 115
Managing Frames to Make Better Decisionsp. 131
Multiparty Decision Makingp. 157
Strategic Learning and Teachingp. 159
Reputations in Negotiationp. 177
Deception in Negotiationsp. 187
Electronic Bargaining: The Perils of E-Mail and the Promise of Computer-Assisted Negotiationsp. 201
Impact of Decision Making on Societyp. 223
A Change of Heart: Unexpected Responses to Medical Testingp. 225
Values and Decisionsp. 243
Protective Decisions: Fear or Prudencep. 259
Learners or Lemmings: The Nature of Information Cascadesp. 273
Split Personality: Inconsistencies in Private and Public Decisionsp. 287
Notesp. 303
Indexp. 331
Table of Contents provided by Ingram. All Rights Reserved.

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Perspectives from leaders in decision science at Wharton Organized in part through Wharton's Risk Management and Decision Processes Center, the book assembles leading researchers from Wharton's business faculty who demonstrate how to apply the latest approaches in decision-making from four perspectives: personal, managerial, negotiator, and consumer. Each chapter describes how decisions are actually made, presents the ideal scenario, and then provides practical suggestions for improvement. The subjects range from when consumers will choose variety, integrating intuition into decisions, and applying game theory and strategic decisions, to decision factors in negotiations and how choices are made about insurance and health care.

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Hoch, Stephen J. (EDT)/ Kunreuther, Howard C. (EDT [Àú] ½ÅÀ۾˸² SMS½Åû
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