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Preface | p. xv |
Acknowledgments | p. xviii |
About the Authors | p. xviv |
Grow to Build Profits, not Just Revenues | p. 1 |
Componentization in a Nutshell | p. 5 |
Summary | p. 15 |
Commodity Markets Defined | p. 17 |
The Ecosystem Impact | p. 18 |
The Ecosystem Response | p. 19 |
Componentization Drives Commoditization | p. 20 |
Commodity Heaven and Hell | p. 21 |
The General Response: Tighten Control | p. 21 |
The Alternative: Let Go to Grow | p. 22 |
The Business Platform | p. 23 |
Commoditization: Enemy or Opportunity? | p. 25 |
The Business Platform as Growth Engine | p. 28 |
Making the Platform a Success | p. 29 |
What's Left When Everything Is Just a Component? | p. 30 |
The New Service Providers in the Component Economy | p. 31 |
Summary | p. 32 |
It's All About Components | p. 33 |
Redefining Business Components | p. 33 |
An Industry Moves to Interchangeable Business Parts | p. 35 |
Li & Fung: A Growing and Growing Componentized Business | p. 38 |
Why Componentize? | p. 43 |
Components with Standardized Interfaces | p. 44 |
Summary | p. 46 |
Creating Business Components | p. 47 |
The Ford Warranty Approval Process | p. 47 |
GE's Componentization Process | p. 49 |
Componentizing P&G | p. 51 |
Componentizing the Business | p. 54 |
Moving to Standardized Electronic Interfaces | p. 56 |
Getting Components Right | p. 57 |
Bounding Components | p. 57 |
Binding Components | p. 58 |
Bundling Components | p. 59 |
Shipping Isn't a Chore | p. 59 |
The Other Half of the Story | p. 60 |
The Componentization of the Pharmaceutical Industry | p. 61 |
Conclusion: The Executive Agenda | p. 63 |
Summary | p. 66 |
Integrate Your Business Components End-to-End | p. 67 |
From Components to Platform | p. 67 |
Cemex: From Domestic Player to Global Pacesetter via Platform | p. 69 |
The Platform Battle: Toyota Versus the Rest | p. 74 |
From Platform to Value Webs | p. 76 |
Integrate Your Components End-to-End to Deliver Platform Capabilities | p. 78 |
UPS: Creating New Capabilities That Others Value | p. 81 |
Value Webs Provide Options | p. 83 |
Industry Decomposition-Not "If" but "Who Wins?" | p. 84 |
The Automobile Industry: Decomposition and Value Web Formation | p. 85 |
Recomposition and Value Webs | p. 86 |
eBay: The Platform as the Business | p. 87 |
Summary | p. 90 |
Expand Your Growth Space | p. 91 |
Where Is Your Firm's Growth Engine? | p. 96 |
Letting Go: Moving from Control to Coordination | p. 99 |
More than Service with a Smile | p. 101 |
Creating Markets Through Collaboration | p. 103 |
FedEx and UPS | p. 103 |
First Data | p. 104 |
eBay | p. 105 |
BIG Ideas | p. 105 |
Enabling Customer and Partner Innovation | p. 106 |
Growth Options and Opportunities | p. 107 |
Summary | p. 110 |
Liberate Your Cost Structures | p. 111 |
The Platform Solution: Changing Cost Structures | p. 112 |
Directly Reduce Costs Through Componentization | p. 115 |
Shifting Away from Fixed-Cost Operations | p. 118 |
Why Shift the Costs When You Can Avoid Them? | p. 119 |
Leveraging Components, Even if They Aren't Your Own | p. 122 |
The Fixed-Cost Burden | p. 124 |
Finding the Balance Point Between Fixed and Variable Costs | p. 125 |
Summary | p. 127 |
From Vision to Results: The Leadership Agenda | p. 129 |
What Is Leadership? | p. 129 |
Making the Right Leadership Moves | p. 130 |
Articulating the Vision Through Shared Values | p. 131 |
Execution Through Collaboration | p. 134 |
Leadership in Action | p. 136 |
General Electric | p. 136 |
Procter & Gamble | p. 137 |
Amazon.com | p. 138 |
Summary | p. 140 |
Achieving Measurable Productivity Improvements | p. 141 |
Measuring Productivity | p. 142 |
Measuring the Right Factors to Encourage Growth | p. 142 |
Productivity as a Growth Strategy | p. 144 |
Change Your Productivity Measure, and You'll Change Your Company | p. 147 |
Productivity in an Innovative World | p. 148 |
A Roadmap to Improving Productivity | p. 150 |
Optimizing the Workforce | p. 152 |
Achieving Productivity | p. 152 |
Summary | p. 154 |
Practical Implementation of the Component Business Model | p. 155 |
Componentization | p. 159 |
Build Centers of Excellence | p. 159 |
Turn Centers of Excellence into Components | p. 160 |
Other Rules for Componentization | p. 164 |
Technology | p. 165 |
Coordinate Your Technology | p. 165 |
Coordinating Enterprise Technology | p. 168 |
Horizontal Versus Vertical Integration | p. 171 |
Iterating: Governance and Componentization | p. 172 |
First-Mover Advantage | p. 175 |
A Template Approach to Componentization | p. 176 |
Summary | p. 181 |
Gaining the Collaboration Edge: Building the Creative Company for the Creative Economy | p. 183 |
The Creative Economy | p. 184 |
Endnotes | p. 191 |
Index | p. 197 |
Table of Contents provided by Ingram. All Rights Reserved. |
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