추가 적립 안내

" Jeff Thull s Prime process plays a key role in helping companies and their customers cross the chasm. It has built into its core the high-integrity communications and depth of commitment necessary to ensure customers succeed with game-changing initiatives." -- Geoffrey A. Moore, author of Crossing the Chasm and Living on the Fault Line " There s a powerful message in this book for senior executives: If your margins are eroding and your organization is trapped in the conventional sales paradigm, Mastering the Complex Sale has the road map and Jeff Thull is an excellent guide. He has captured the essence of selling in today s turbulent times. A must-read for your entire organization." -- Mario Concha, President, Georgia-Pacific Resins, Inc. " The Prime Process cuts across all trading entities, multiple cultures, geographic borders, and functional disciplines. Mastering the Complex Sale is a clear approach to successfully bringing together the multiple perspectives of sophisticated sales processes. It is required reading for any complex business, whether local or global." -- Gerhard D. Meese, Executive Vice President, Dover Technologies International, Inc. " Mastering the Complex Sale is a masterpiece! It s street smart and research backed and full of real-life practical advice on how to move all the chess pieces in the complex sales game. You ll walk away with not only the what and the how
of the complex sale, but also discover how to build the mental stamina it takes to compete at the top." -- Donato Tramuto, President and CEO, Protocare Sciences " Mastering the Complex Sale lays out the most significant business and sales strategy to come along in years. It is clearly leading-edge thinking. As a technology innovator, we see it as a must. Read it and win!"